Business Daily from THE HINDU group of publications
Saturday, Nov 11, 2006

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Marketing - Promotions & Offers
A perfect fit

Shashi Ashiwal

NEW PARTNERSHIP: Mr Ravi Naware, Divisional Chief Executive, ITC Ltd's Foods Division, and cricketer Sachin Tendulkar, at a press conference to announce a partnership to promote a new brand of health food in the name Sunfeast Sachin's Fit Kit, in Mumbai on Friday. The products to be promoted under the brand are likely to hit the market before the 2007 World Cup.

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