Business Daily from THE HINDU group of publications Friday, Nov 10, 2006 ePaper |
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Marketing
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Strategy States - Tamil Nadu Ingersoll to showcase products in TN Our Bureau
The company sees scope in small cities and towns growing.
Chennai , Nov. 9 Ingersoll-Rand, the international company in construction and industrial equipment manufacturing and services, will showcase its products and services through a roadshow in major cities in Tamil Nadu. According to Mr P. Santhosh Rao, Branch Manager, Ingersoll-Rand (India) Ltd, with the buoyancy in construction sector, the challenge is to get the job done faster than before. Ingersoll-Rand's range of equipment will enable those in the construction industry to do just that. On show will be the company's latest portable tower light source that enables construction work to go on round-the-clock. There will also be demonstrations of light compacting equipment, the Bobcat skid steer loader with multiple attachments, and a host of services on offer from the company, he said.
Road show
The roadshow will be held between November 13 and 24 and will visit Tirunelveli, Madurai, Tiruchi, Coimbatore, Salem and Chennai. The company's customer range spans the entire gamut from individual players to multinational companies. With the opportunities in the small cities and towns growing, the company is focussing on these markets, he said.
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