MARKETING
STRATEGY
Tata Tele plans to expand reach
Tata Teleservices Ltd, the fixed and wireless telephony services provider of the Tata Group, has aggressive plans to increase its reach all over India and specifically in Tamil Nadu. With a capital expenditure of about Rs 4.5 crore, the ...
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Syndicate Bank ties up with TTD
Syndicate Bank has entered into a memorandum of understanding with the Tirumala Tirupati Devasthanam (TTD) for accepting devotees' offerings at any of its branches across the country, apart from its branches at Tirupati, ...
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Disney to increase India content
The Disney Channel is set to increase its India produced content. According to Mr Nachiket Pantvaidya, Executive Director Programming and Production, Walt Disney Television International (India), the channel that primarily airs Disney's ...
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Getting paid by P&G to solve problems
Company keen to roll out `connect+develop' model in India
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EVENTS
Insights into managing change with ease
The consumer will also change with the trend from simplicity to flamboyance, from restraint to indulgence, from satisfied to aspiring.
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PROMOTIONS & OFFERS
No fizz campaign
Despite an attempt to build up media hype, the Pepsi campaign for the Champions Trophy did not cut much ice. The main reason was the disappointing performance of the Indian cricket team. But critics found other issues too. For one, the choice of ...
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SriLankan offers reduced fares this month
This month's travel from Bangalore, Kozhikode, Chennai, Kochi, Delhi, Hyderabad or Mumbai to Colombo for a one-way fare will be as low as Rs 1,500 or Rs 3,000 for a return journey. The reduced fares being offered by the national airline of ...
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CHANNELS AND FRANCHISES
HelloSoft tool for Accton
HelloSoft has announced that Accton, a networking and communication solutions provider, has deployed HelloSoft's VoIP (voice over Internet Protocol) software solution for use on multi-mode handsets. With this move, users would be ...
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MARKET SHARES
SBI top brass take stock of declining marketshare
The issues of slipping marketshare and not-so-satisfactory record with regard to customer service dominated the discussion the SBI Chairman, Mr O.P. Bhatt, recently had with 14 Chief General Managers, each heading a circle. The meeting was held ...
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ONLINE MARKETING
Online marketing course planned
He started out as an advertising professional in Pune, who took time off to reposition the humble Ratnagiri mango as the ultimate corporate gift, and now Mr Prakash Bang is back with his next big idea an online marketing course for ...
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NEW PRODUCTS & SERVICES
Air Arabia daily link to Chennai
Air Arabia, the first low-cost carrier in West Asia and North Africa, has started daily operations to Chennai, its fifth point in India. Mr Adel Ali, CEO, Air Arabia, said that the Gulf-India market is one of the fastest ...
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Uzazi lines up range of maternity wear
It's hip to show off your pregnancy bump in the western world and there is no reason why it should not be the same for the contemporary Indian woman who now has no choice but to hide her swelling belly under ungainly clothes, say Pune ...
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Yahoo offers Kannada chat plug-in
Yahoo! India launched a Kannada chat plug-in on Yahoo! Indichat for its Messenger 8.0. This follows the recent launch of Indichat in Hindi and Tamil. Yahoo! India also offers other plug-ins, which facilitate chat in Indian ...
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