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Thursday, November 02, 2006
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MARKETING

STRATEGY
Managing the contradictions
And-ness prompts a high degree of value-seeking and smart buying. More

Mobile ESPN to offer sports content on cell phones
Now there's a way to tear the cricket fan away from the TV screen. ESPN Software India Pvt Ltd plans to keep audiences informed about happenings in the sporting world through texts, SMS, wireless voice service, and video clips on the mobile ... More

RURAL MARKETING
Govt wants insurers to improve rural coverage
Defaulters may face penalties, says IRDA chief More

IPR
Moser Baer files suit in HC
Moser Baer India Ltd on Wednesday said it had filed a suit in the Delhi High Court against the notices issued by Koninklikje Philips Electronics N.V.- (Philips) and Philips Electronics India Ltd and has sought to declare the notices as null and ... More

CONSUMERISM
Flat, and growing
Premium products, such as flat panel TVs and fully automatic washing machines, formed the bulk of the sales for consumer durables companies. More

PROMOTIONS & OFFERS
Jazeera Airways offers seats at Rs 850 to Kuwait
The low-cost airline of Kuwait, Jazeera Airways, has announced that it was offering a first anniversary one-way fare of Rs 850 for travel from Delhi, Kochi and Mumbai to Kuwait. The passenger, however, will have to pay Rs 3,600 as tax. At ... More

Off the beaten track
Pepsi's Blue Billion Express aimed to connect with consumers without thrusting the products in their faces. More

CHANNELS AND FRANCHISES
Keltron signs MoU with Durag group
Kerala State Electronics Development Corporation (Keltron) has signed an MoU with Durag Group of Germany for marketing, maintenance and after-sales service of advanced equipment for monitoring environment pollution. The Durag Group is reputed ... More

Aviva ties up with six more banks
Aviva said it has tied up with six more banks, all of which have a rural focus. These operate in Maharashtra, Bihar, West Bengal, Andhra Pradesh, Gujarat and Jharkhand. The bancassurance tie-ups are in addition to the 15 tie-ups with ... More

RETAILING
Apranje Jewellers gets IGI certification
Apranje Jewellers has announced that it has become Bangalore's first diamond jewellery store to be fully certified by the International Gemological Institute (IGI), an independent laboratory for testing and grading gemstones and fine ... More

OUTLOOK
Mothercare expansion may exceed targets
Mothercare, the UK-based brand for expectant mothers and children, may well see its India business plans exceed targets given the current pace of retail expansion. Speaking to Business Line at the first Mothercare store here, Mr Ben ... More

TRENDS
M&M tractor Oct sales up 18%
Mahindra & Mahindra's tractor division has posted record sales of 13,017 units in October, an increase of 18 per cent against 11,051 units in the corresponding period last year. The growth in sales is largely contributed by States such as ... More

Festive season accelerates car sales
Helped by increased demand during the festive season, almost all car manufacturers recorded a double-digit growth in sales during October. Maruti Udyog Ltd reported an 11.10 per cent increase in domestic sales at 55,894 vehicles during October ... More






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Top Stories
Mothercare expansion may exceed targets

Raj TV seeks FIPB nod for 26 pc foreign equity

13k and the frowning retail investor

Govt wants insurers to improve rural coverage

SBI Caps to raise Rs 14,000 cr for DVC thermal projects

36,262 companies take e-filing route for returns

Sops boost BPCL net to Rs 1,259 cr

Reliance mulls raising $2 b funds

Looking back
Oct. 22-Oct. 28
Chinese, Korean handsets dominate top 5

Regulatory body to check misleading ads proposed

Ministry lays down norms for petroleum cos' outlets

`Core values under pressure'

Tirupur exporters keen to knit a strong retail network

Dabur Foods to increase focus on institutional sales



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