MARKETING
STRATEGY
Managing the contradictions
And-ness prompts a high degree of value-seeking and smart buying.
More
Mobile ESPN to offer sports content on cell phones
Now there's a way to tear the cricket fan away from the TV screen. ESPN Software India Pvt Ltd plans to keep audiences informed about happenings in the sporting world through texts, SMS, wireless voice service, and video clips on the mobile ...
More
RURAL MARKETING
Govt wants insurers to improve rural coverage
Defaulters may face penalties, says IRDA chief
More
IPR
Moser Baer files suit in HC
Moser Baer India Ltd on Wednesday said it had filed a suit in the Delhi High Court against the notices issued by Koninklikje Philips Electronics N.V.- (Philips) and Philips Electronics India Ltd and has sought to declare the notices as null and ...
More
CONSUMERISM
Flat, and growing
Premium products, such as flat panel TVs and fully automatic washing machines, formed the bulk of the sales for consumer durables companies.
More
PROMOTIONS & OFFERS
Jazeera Airways offers seats at Rs 850 to Kuwait
The low-cost airline of Kuwait, Jazeera Airways, has announced that it was offering a first anniversary one-way fare of Rs 850 for travel from Delhi, Kochi and Mumbai to Kuwait. The passenger, however, will have to pay Rs 3,600 as tax. At ...
More
Off the beaten track
Pepsi's Blue Billion Express aimed to connect with consumers without thrusting the products in their faces.
More
CHANNELS AND FRANCHISES
Keltron signs MoU with Durag group
Kerala State Electronics Development Corporation (Keltron) has signed an MoU with Durag Group of Germany for marketing, maintenance and after-sales service of advanced equipment for monitoring environment pollution. The Durag Group is reputed ...
More
Aviva ties up with six more banks
Aviva said it has tied up with six more banks, all of which have a rural focus. These operate in Maharashtra, Bihar, West Bengal, Andhra Pradesh, Gujarat and Jharkhand. The bancassurance tie-ups are in addition to the 15 tie-ups with ...
More
RETAILING
Apranje Jewellers gets IGI certification
Apranje Jewellers has announced that it has become Bangalore's first diamond jewellery store to be fully certified by the International Gemological Institute (IGI), an independent laboratory for testing and grading gemstones and fine ...
More
OUTLOOK
Mothercare expansion may exceed targets
Mothercare, the UK-based brand for expectant mothers and children, may well see its India business plans exceed targets given the current pace of retail expansion. Speaking to Business Line at the first Mothercare store here, Mr Ben ...
More
TRENDS
M&M tractor Oct sales up 18%
Mahindra & Mahindra's tractor division has posted record sales of 13,017 units in October, an increase of 18 per cent against 11,051 units in the corresponding period last year. The growth in sales is largely contributed by States such as ...
More
Festive season accelerates car sales
Helped by increased demand during the festive season, almost all car manufacturers recorded a double-digit growth in sales during October. Maruti Udyog Ltd reported an 11.10 per cent increase in domestic sales at 55,894 vehicles during October ...
More
Comments & Letters to the Editor to: bleditor@thehindu.co.in
Subscribe to: Business Line
|