Business Daily from THE HINDU group of publications
Monday, Oct 30, 2006
ePaper
Business Daily from THE HINDU group of publications Monday, Oct 30, 2006 ePaper |
|
|
|
|
|
|
|
|
Home Page
-
Retailing Marketing - New Products & Services States - Andhra Pradesh
Our Bureau
PILOT STORE: Reliance Fresh, the first format of Reliance Retail, is all set to open on November 3 in Banjara Hills in Hyderabad. The store was thrown open for the media on Sunday. The first pilot store aims at providing customers with a wide variety of fresh fruits, vegetables, staples and other products. - Mohammed Yousuf
Hyderabad , Oct. 29 Reliance Industries has unveiled the much-talked about Reliance Fresh brand, the first format of the company's Rs 25,000-crore retail initiative, here on Sunday. Simultaneously, it launched its `Reliance Select', an exclusive grocery products brand. The store at Banjara Hills will be among a set of pilot stores the company is opening in Hyderabad on November 3. "We are planning to test the market through our pilots in the next few months in a phased manner," Mr Gunender Kapur, President and Chief Executive (Foods Business) of Reliance's Retail Business, said. The other formats of the retail initiative included groceries and hypermarkets.
Store products
Talking to reporters after unveiling the brand, he said the Fresh stores would offer the widest range of fruits, vegetables and dairy products. "We will learn from the experiences, fine tune them based on the feedback before expanding to other cities and other States," he said. Evading questions on pricing, Mr Kapur said the prices would be affordable. "We will talk of pricing only on November 3," he said. The 2,000-5,000 sq ft "friendly neighbourhood stores" would get produce from across the country, Mr K.S. Venugopal, Chief Executive (Customer Operations) of Reliance Retail, said. "There are no specific figures for investments on stores. It is part of overall investments announced for the retail initiative," he said.
Related Stories: More Stories on : Retailing | New Products & Services | Andhra Pradesh | Reliance Industries Ltd
Article E-Mail :: Comment :: Syndication :: Printer Friendly Page
|
Stories in this Section |
The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription Group Sites: The Hindu | The Hindu ePaper | Business Line | Business Line ePaper | Sportstar | Frontline | The Hindu eBooks | The Hindu Images | Home |
Copyright © 2006, The
Hindu Business Line. Republication or redissemination of the contents of
this screen are expressly prohibited without the written consent of
The Hindu Business Line
|
