Business Daily from THE HINDU group of publications Monday, Oct 30, 2006 ePaper |
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Marketing Research Info-Tech - Internet More surfing the Net from homes Our Bureau
Bangalore , Oct. 29 Internet access from schools and colleges remained at an insignificant six per cent as the number of people logging on from homes increased this year, said a report on Internet in India on Friday. The Internet and Mobile Association of India (IAMAI) and market research firm IMRB International jointly carried out the study. While the report noted that cyber cafes or public access points continue to be the most important Internet access points in India, with a 39 per cent share of users, it was "doubtful how long the dominance of cyber cafes would continue." The share of cyber cafes has been declining from a peak of 52 per cent in 2003. One of the most significant finds of the study was that access from schools and colleges remained insignificant at 6 per cent. This remains a major cause of concern since Internet access through schools and colleges not only creates the next generation of users but also goes a long way in reducing digital and hence socio-economic divide. Other demographic information noted that 53 per cent of school going kids and 53 per cent of college goers access Internet from cyber cafes followed by 47 per cent of non-working women. The latter also log on from homes. Access from home has steadily risen from 23 per cent in 2003 to 31 per cent in 2006. Access from offices is dominated by older men and working women.
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