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Our Bureau

New Delhi, Oct. 25

Adlabs Film Ltd's radio venture BIG 92.7 FM, has appointed Ms Sudha Sadhanand as the Programming Head. Ms Sadhanand, who has earlier worked with the Times Now, DD Metro, India TV and Star Plus, said this would let her live her childhood passion for radio. "In the entertainment genre today, radio has become one of the fastest growing and most cost-effective communication media," she said.

Commenting on the appointment, Mr Tarun Katial, Chief Operating Officer, BIG 92.7 FM, said, "Ms Sudha has been an admirable presenter in her career span. With her kind of experience and her connect with Delhi as a city, BIG 92.7 FM will benefit tremendously as far as live programming is concerned." With an investment of Rs 400 crore in transmission equipment, infrastructure and licensing, BIG 92.7 FM expects to have the largest network in the country.

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