Business Daily from THE HINDU group of publications
Tuesday, Oct 17, 2006
Marketing - Promotions & Offers
Want to buy PC? Now's the time
Raja Simhan T.E.
Lenovo offers holiday package; bumper prize Hyundia Verna
HP Pavilion comes with Fice Aces
HCL woos with DVD players, cordless phones etc
Chennai , Oct. 16
Diwali Dhamaka! Buy a personal computer, and you may be lucky to get a new Hyundai Verna or a holiday package to one of your favourite destinations.
Consumers this season are flooded with freebies and lucky draws while buying PCs offered by players such as Lenovo and Hewlett Packard (HP). And, some regional associates of various companies offer freebies such as crackers worth Rs 1,000 - a new thing this year, said an industry source.
Take Lenovo (formerly IBM) for instance. Its festive bonanza says, "Scratch an online card, and you could be the lucky winner of the all the new Hyundai Verna or be the one of many to win a Lenovo printer." There is also guaranteed prizes for all - a holiday package with every Lenovo 3000 PC. The offer is valid till October end.
And, with purchase of HP Pavilion, there is a gift promotion called Five Aces, which provides a two night/three day holiday for the customers' family worth Rs 4,999. The offer is for two adults and two kids (below 8 years), and customers can choose from 40 destinations across India.
Further, HP will offer a Britannica Profile series worth Rs 1,995, an Electrolux Microwave Oven - 17L Mechanical Solo White (Rs 3,990), Britannica Encyclopaedia 2006 worth (Rs 2,500) and a Creative 2.1 Speakers set (Rs 2,000).
The offer is valid on purchase made between September 14 and October 31. Online registration will close on November 10, says information in its Web site.
HP also has a list of freebies for its cartridges. It offers a 5 gm silver coin with a twin pack of certain varieties of inkjet cartridges and 12 gm silver coin with a twin pack of HP 12A laserjet cartridges. It also offers a Parker pen and a wallet set with purchase of certain varieties of laserjet cartridges.
And, one HP authorised premium retailer in the city has a "pot luck" that gives gift on the spot from a pot. The gifts are for purchasing a HP Compaq desktop/laptop and a person can win gifts such as gold coin, silver coin, X-box controller, pen drive and National Geographic CDs.
As part of the Diwali bonanza, HCL Point, Chennai, offers freebies such as DVD Player, three flasks and cordless phones with purchase of a HCL PC. A HCL store in the city has assured Diwali gifts worth Rs 3,000 for all models of HCL. In addition, first ten booking get crackers worth Rs 1,000.
Says Mr P. Varadarajan, a first time PC buyer, "there are a number of alternatives available in the market, and the offers are very attractive. With such offers, it is also very confusing which brand to buy."
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