MARKETING
STRATEGY
Beta Group to expand, diversify biz
Plans more factories; in talks for setting up desalination plants
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Ford to stay away from entering small car market
`Priority would be to utilise full capacity of the plant'
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Rasna's mocktails targeting youth
Tropical Breeze, Island Spice, April Lady. They are not hot musical numbers from Janet Jackson. They are some of the "signature mocktail" recipes recommended by Rasna, market leader in the soft drink concentrate segment. "The ...
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`New marketing window' opens for leather industry
EU imposition of dumping duty against China, Vietnam
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CUSTOMER RELATIONSHIP MANAGEMENT
Acer service camp
Acer India is holding an exclusive one-day free service camp for customers here on Friday. The camp will be held at the Acer showroom, outlet and service centre (Acer Care Clinic) at LR Plaza, Kaithamukku, Fort Road, ...
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ADVERTISING
HLL brews a `live' hoarding idea
There are ad campaigns galore... and then there is Hindustan Lever Ltd's attempt to go "live" to grab eyeballs for its flagship coffee brand, Bru. As part of its `Evening to remember' customer activation programme for the brand, there are ...
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PROMOTIONS & OFFERS
Cartoon Network's concept contest
Cartoon Network has announced an animation concept competition titled Snaptoons (Short New Asia Pacific Cartoons), seeking `pitches' (story ideas) targeting the kids from writers, artists, amateurs and professionals. The ...
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CHANNELS AND FRANCHISES
Intel channel partner programme
Intel has introduced a Software Channel Partner Programme, through which it would offer training to its resellers. Speaking on the concluding day of the developer forum held in the city, Mr Phil De La Zerda, Director, Sales and ...
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MARKET SHARES
Sun Micro server market share
Sun Microsystems India announced it led the non-x86/UNIX server market in Q2 2006 (August) with 38 per cent by revenue and 56.6 per cent market share by units. The Asia Pacific Quarterly Enterprise Server Tracker conducted by ...
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RETAILING
RIL cuts petrol, diesel prices by Re 1 a litre
To continue with compensation package for dealers
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Bombay Dyeing plans to open more exclusive outlets
Aims to grow the organised sector in which it has 50 pc share
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BRANDS
Luxury Marketing Council launches India operations
Luxury Marketing Council Worldwide (LMC) — apex body for luxury goods and service providers — on Thursday launched its operations in India. LMC would operate through the Luxury Marketing Council of India and has appointed the Chief ...
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ONLINE MARKETING
Web portal on marketing drive
TrueFriend Shoppe.com, a free Web portal for information-sharing on real estate, jobs, tourism, matrimonial, automotive and business deals, is embarking on a marketing drive. The portal plans to appoint marketing officials in each district in ...
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NEW PRODUCTS & SERVICES
BSNL slashes fixed-line STD rate to Re 1/min
Local calls will be cheaper too, in a bid to resell surrendered lines
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Reliance introduces Re 1 STD card
Reliance Communications has introduced a new service `Reliance STD Card' offering an STD tariff of Re 1 per minute, making it available to all post-paid and pre-paid customers of its mobile and fixed wireless subscribers. "The launch of ...
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Nokia launches new series multimedia handsets
To focus on convergence among Internet, PCs
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Max NY launches Life Invest
Max New York Life on Thursday launched Life Invest TM, a flexible unit linked investment plan. According to the company, the product provides the customer with the flexibility to manage their financial needs, ...
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DishTV launches movie-on-demand
Direct-To-Home provider DishTV launched its movie-on-demand service on Thursday. DishTV has entered into an agreement with Buena Vista International Television - Asia Pacific, the television distribution arm of the Walt Disney ...
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VIA offers carbon-free PCs
Chipmaker VIA Technologies, in partnership with United Kingdom-based Evesham Technology and Tranquil have launched carbon free Personal Computers (PCs) under its global programme designed to reduce the environmental impact of ...
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