The Hindu Business Line : RJ Corp, Disney unit in franchisee pact

RJ Corp has signed an exclusive master franchisee agreement with Disney Consumer Products to source and market Disney character branded items through speciality stores — Disney Artists.

"We plan to invest Rs 80-100 crore over the next five years in opening 150 Disney Artists stores," said Mr Ravi Jaipuria, Chairman, RJ Corp. The company will initially open five stores in Delhi and Mumbai and finally open a total of 15 stores within the first year. The stores will sell a variety of products, including greeting cards, stationary, arts and crafts, and party products. "Through Disney Artists we will be able to expand our scope into the kids-led family business, taking advantage of the global brand of Disney as well as our established network in the fastest growing market segment," Mr Jaipuria added.

The Group will also be the exclusive licensee to source and market arts and crafts merchandise under the Disney Artists brand for wholesale in India, Nepal, Sri Lanka, Bangladesh and Maldives.

Commenting on the tie-up, the Walt Disney India, Managing Director, Mr Rajat Jain, said it was a part of the company's plans to set up speciality stores to exploit the retail potential of India.

"In the times to come, there may be more specialty stores on the Disney consumer products segment," Mr Jain said, adding that the company had also opened Disney Jeans store dealing in denim trousers, bags and shoes, with a different partner, in keeping with the set objective.

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