• Investment World
• eWorld
• Brand Line
• Mentor
• Life
• Canvas
• Praxis
• Urban Pulse
• Brand Quest
• The New Manager

Stocks

• Quotes
• SE Diary
• Scoreboard
• Open-End Mutual Fund

Cross Currency

• Rates
  
  

Shipping

• Ports
  
  

Archives

• Yesterday
• Datewise
• Resources
• In Focus
• In Depth

Group Sites

• The Hindu
• The Hindu ePaper
• Business Line
• Business Line ePaper
• Sportstar
• Frontline
• The Hindu eBooks
• The Hindu Images

Our Bureau

Ahmedabad , Oct. 6

The Gujarat Cooperative Milk Marketing Federation (GCMMF) has launched a new brand of Amul ice cream, known as `Sweet Heart Chocolate', priced at Rs 70 for a one-litre family pack.

In a release, it said the `innovative' ice cream has chocolate in the shape of heart at the centre on a slab of vanilla ice cream.

The two distinctive flavours have been packed without mixing each other. "This scoop of love wrapped in vanilla is targeted at all those young at heart," it added.

In a short span of less than 10 years, Amul ice cream has emerged as the undisputed market leader with a market share of 36 per cent.

Amul is marketed by GCMMF, the apex body of 29 lakh milk producers of Gujarat.

More Stories on : New Products & Services | Dairy & Dairy Products | Brands

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Phones on demand by March: BSNL(Kerala)

Copyright © 2006, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line