The Hindu Business Line : Tuesday, October 03, 2006

STRATEGY
Pharma cos in heated battle for cancer drug market
The next gold rush in the national pharma space seems to be for cancer and related drugs. In August and September alone, a spate of key announcements were made in this segment by Biocon, Merck, Eli Lilly, Dr Reddy's Labs and Zenotech ... More

BSNL cuts landline, mobile tariffs in AP
Internet services at public places in offing More

City Group plans expansion
To introduce non-scheduled commercial airliner More

ADVERTISING
B-school IFMR makes a strong pitch
An intriguing ad featuring a young person's tonsured head crammed with diverse subjects ranging from retail banking and interest-rate derivatives to Tom Cruise and shopping has popped up across hoardings in the city as well as in newspapers. It ... More

L&T engineers new ad to reach out globally
Following the trend of corporate makeovers, engineering major L&T has unleashed a campaign with a new baseline. L&T's old tagline, `We make the things that make India proud', has given way to `It's all about Imagineering'. The baseline is ... More

Grey Worldwide bags Euro tourism award
Grey Worldwide, an Indian agency, has bagged a bronze in the Travel and Tourism category at the recently concluded EACA Euro Effies Awards held at Brussels. Mr Nirvik Singh, Chairman South Asia, Grey Worldwide, told Business Line, "Unlike ... More

RETAILING
Piramyd Retail to `rebuild' brand
The new format stores, with trendier interiors, more aisle space to browse and a broader base of merchandise, will now roll out across cities where the brand will go in future. More

Gujarat Govt plans retail store format for fair price shops
To offer wider variety of goods & services; sport new logo More

MARKETING RESEARCH
`Female car buyers consider more models before buying'
Female shoppers cite vehicle styling as reasons for rejection, says J.D. Power survey More

BRANDS
Gangotri's Tibre looks to scale up
Plans to enhance capacity in one year to make 4,000 trousers per day More

OUTLOOK
French jewellery, luxury watch makers eyeing India
"People here have shown zest in the purchase of luxury goods." More

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Brand Quest

Top Stories
Interest rate must not be raised: CII survey

Pharma cos in heated battle for cancer drug market

Overall, metals perform well in Q3

Indian robusta losing Italian market to Vietnam

Public health spending and outcomes in States

Tata Motors' paint job may go to Fiat

Looking back
Sep. 24-Sep. 30
SBI Debit card ad withdrawn

IT schools to form `connected learning community'

`Analytics is the secret behind success stories'

New entrants grow at the cost of legacy air carriers

`Growing affluence redefines lifestyle aspirations'