The Hindu Business Line : BIG 92.7 FM launched

Mr Tarun Katial, COO, BIG 92.7 FM, flanked by TV artists, Mona Singh and Gaurav Gera, at the launch of the radio channel in the Capital on Monday. — Kamal Narang

BIG 92.7 FM began its nation-wide roll out from here on Monday. Speaking to newspersons after the launch, the Chief Operating Officer, Mr Tarun Katial, said the station would be spending close to $1 million to promote the new channel in Delhi alone. "The programming will be different in each and every city where we are present. We will have a presence in all the six metros by the middle of October," Mr Katial added.

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