Business Daily from THE HINDU group of publications
Tuesday, Sep 26, 2006
ePaper


News
Features
Stocks
Cross Currency
Shipping
Archives
Google

Group Sites

Corporate - Outlook
Marketing - Market Shares
Videocon eyes second slot in CTV market

Our Bureau

Targets 60 per cent growth

Hyderabad , Sept. 25

Videocon Industries Ltd (VIL) is on its way to regain the lost ground in the colour televisions (CTVs) market with the help of aggressive promotional exercise and trade channel correction initiatives.

"The target is to occupy second slot in the Indian CTV market by March 2007 with a market share of around 13.5 per cent," the VIL Vice-President, Sales and Marketing, Mr Shekhar Jyoti, said. The company is now in third position.

As against 8.32 lakh CTV units sold during the last fiscal, the company is now targeting to sell 14.75 lakh units during the current fiscal, a growth of over 60 per cent, he told newspersons on the eve of launching the company's LCD and Plasma TV models here on Monday.

Observing certain lacunae in the trade channels in certain pockets across the country, the company has revamped the channels both by offering attractive incentives to the trade partners and appointing new partners in certain key markets, he said.

LCD, plasma TV

Videocon is also eyeing a leading share in the LCD and Plasma TV market, which is at a nascent stage in the country at present. Having lined up few more models, the company is planning to ensure that the customers have a wider choice of at least 12 LCD and Plasma models before the fiscal-end. The company has set a target of selling at least 5,000 units of LCD and Plasma TVs before the fiscal-end, he said.

Diwali Offer

Videocon is coming out with a unique offer for the festive season titled `Har Din Diwali.' Under this, the company proposes to offer three exciting assured gifts for the consumers on every purchase. He said, "No other company has till date come out with a three assured gifts option for its consumers in the industry."

More Stories on : Outlook | Market Shares | Television Sets

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page



Stories in this Section
`Human lapses may have caused Bharat Coking Coal accident'


SCCL wins mine rescue contest in China
ICI India fixes buyback at Rs 350 a share
FCE okays 10 pc dividend
ICSA bags CPCDL deal
HCC bags contracts from NHPC
Corporate culture calls for common code
ONGC manages to check high attrition rates
`MBAs must work with multi-functional personality'
Kerala is a loser in BPCL-KRL merger, say experts
HPCL offers OIL stake in Bhatinda refinery project
Visaka shareholders' meet on Oct 7
Sivasakthi plans global footprint for Nitraa furniture brand
Duncan Macneill ties up with Italian co
HM puts Cosmos on hold
Biocon bets big on oral insulins, antibodies
Sonalika in talks for car tie-up
Videocon eyes second slot in CTV market
RINL eyes Rs 8,482-cr turnover
SAIL supplies wheels to Rlys ahead of schedule


The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
Group Sites: The Hindu | The Hindu ePaper | Business Line | Business Line ePaper | Sportstar | Frontline | The Hindu eBooks | The Hindu Images | Home |

Copyright 2006, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line