The Hindu Business Line : Videocon eyes second slot in CTV market

Videocon Industries Ltd (VIL) is on its way to regain the lost ground in the colour televisions (CTVs) market with the help of aggressive promotional exercise and trade channel correction initiatives.

"The target is to occupy second slot in the Indian CTV market by March 2007 with a market share of around 13.5 per cent," the VIL Vice-President, Sales and Marketing, Mr Shekhar Jyoti, said. The company is now in third position.

As against 8.32 lakh CTV units sold during the last fiscal, the company is now targeting to sell 14.75 lakh units during the current fiscal, a growth of over 60 per cent, he told newspersons on the eve of launching the company's LCD and Plasma TV models here on Monday.

Observing certain lacunae in the trade channels in certain pockets across the country, the company has revamped the channels both by offering attractive incentives to the trade partners and appointing new partners in certain key markets, he said.

LCD, plasma TV

Videocon is also eyeing a leading share in the LCD and Plasma TV market, which is at a nascent stage in the country at present. Having lined up few more models, the company is planning to ensure that the customers have a wider choice of at least 12 LCD and Plasma models before the fiscal-end. The company has set a target of selling at least 5,000 units of LCD and Plasma TVs before the fiscal-end, he said.

Diwali Offer

Videocon is coming out with a unique offer for the festive season titled `Har Din Diwali.' Under this, the company proposes to offer three exciting assured gifts for the consumers on every purchase. He said, "No other company has till date come out with a three assured gifts option for its consumers in the industry."

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