Business Daily from THE HINDU group of publications
Friday, Sep 22, 2006
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Business Daily from THE HINDU group of publications Friday, Sep 22, 2006 ePaper |
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Marketing
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Online Marketing Info-Tech - E-Commerce & E-Business Landmark to tie up with e-commerce portals Deepak Goel
New Delhi , Sept. 21 To increase its online presence, bookstore chain Landmark plans to tie up with various e-commerce portals in the country to become their exclusive bookstore. It, therefore, plans to have its own server and website. Landmark currently has its online presence only as part of the sify website and is hosted on the latter's server. "There are a large number of non-resident Indians who often want to gift books and other items to their relatives in India. Our online presence will cater to their need," said Ms Hemu Ramaiah, Chief Operating Officer, Landmark. Although these portals will sell Landmark's books and other products, they don't have to stock them or maintain a database of the books, she added.
Online business
The company started its online business about six years back. Under the new system, the payment gateway would still be of the e-commerce portals and a revenue sharing system would be worked out. The company also plans to open six bookstores every year in various parts of the country, especially the North and the West. Each store would require an investment of about Rs 5-6 crore. Landmark currently has three stores in Chennai and one each in Kolkata, Mumbai, Baroda and Bangalore. It announced on Wednesday that it would shortly open its Gurgaon store.
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