Business Daily from THE HINDU group of publications
Friday, Sep 08, 2006
Business Daily from THE HINDU group of publications Friday, Sep 08, 2006 |
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Info-Tech - Alliances & Joint Ventures Marketing - Strategy Reliance Comm ties up with Nokia for sub-Rs 2,000 CDMA handset Our Bureau
The features Nokia 1255 is an entry level black and white handset and has features such as a two-way hands-free speakerphone, voice recorder and a calendar with an alarm clock among others.
New Delhi , Sept. 7 Finnish mobile handset manufacturer Nokia and Reliance Communications Ltd have joined hands to market the Nokia 1255 mobile handset in India at a price of Rs 1,999. This is Nokia's maiden offer of a CDMA handset in the sub Rs 2,000 range and is aimed at first time mobile users. There are, however, cheaper CDMA handsets from other manufacturers being offered by operators in the country. Nokia 1255 is an entry level black and white handset and has features such as a two-way hands-free speakerphone, voice recorder and a calendar with an alarm clock among others. Mr S.P. Shukla, President, Wireless Business, Reliance Communications, said: "Indian telecom sector is currently witnessing an unprecedented growth curve and a mobile phone has become a multifunctional device. Reliance Communications is committed to provide the best service offering on quality handsets to our many million customers. This association with Nokia aims to further enhance our superior value offerings, both in terms of service experience as well as functionality, at affordable prices to Reliance Communications' customers." The company hopes to sell 2 million Nokia 1255 handsets over the next 6 months. Mr Sunil Dutt, Director, Sales, Nokia India, said: "Nokia is committed to provide the mobile phone users in India a high quality and affordable mobile experience. We are confident that our alliance with Reliance Communications to promote the Nokia 1255 at a never before price point, will be well received by our discerning customers."
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