MARKETING
STRATEGY
ESPRIT to launch winter collection
ESPRIT is celebrating its first anniversary in India. Marking the occasion, ESPRIT will launch its fall winter collection. ESPRIT launched its first store in Mumbai and followed by stores in Bangalore and Delhi. It is poised ...
More
SBI Life on expansion spree
SBI Life Insurance is on an expansion blaze in Tamil Nadu. Its Agency Channel has plans to strengthen its operations in Nagercoil, Salem, Erode, Vellore and Pondicherry aimed at making deeper inroads to harness the potential in ...
More
MERGERS & ACQUISITIONS
Sanguine Media acquires Godavari Ads
Sanguine Media, a Chennai-based television software production and marketing company, has acquired Godavari Ads Pvt Ltd. Andhra Pradesh-based Godavari Ads provides event management and rural marketing services. Mr D.V. Vinod Gopal, Chief ...
More
ADVERTISING
Media mayhem
With media choices exploding, agencies unleash tools and processes to help clients target the right audience
More
PROMOTIONS & OFFERS
SBBJ offers reduced rentals for lockers
State Bank of Bikaner and Jaipur (SBBJ) has launched a special festival bonanza offer that provides safe deposit lockers at reduced rentals. This offer is open for four months with effect from September 1. A press release issued ...
More
RETAILING
Godrej & Boyce plans 90 retail outlets by 2010
Godrej & Boyce Mfg Co Ltd's retailing division plans to increase the number of its branded Lifespace stores from 43 at present to 90 by 2010 at a total investment of Rs 35-40 crore. It hopes to end the current fiscal with a turnover of Rs 100 ...
More
BRANDS
Amul to be sole GCMMF milk brand in Gujarat
Other district-level brands to be phased out
More
ONLINE MARKETING
`A good Web site will help retailers increase sales'
"It is important for every retailer to have a good Web site to help increase sales. A Web site must not merely reflect the store's catalogue but also a limitless inventory," the business author and international speaker, Mr Robert Spector, ...
More
STANDARDS & BENCHMARKS
CSE rejects Coke's invitation to discuss pesticides issue
Company is compromising public policy, it says
More
OUTLOOK
Hasbro eyes nation-wide footprint
To open 19 more stores before end of the fiscal
More
PEOPLE
New creative chief for JWT Chennai
JWT Chennai is getting a new Creative Chief in Mr Senthil Kumar, Associate Vice-President and Creative Director of JWT Mumbai, according to a press release. Mr Kumar is India's first Cannes Grand Prix Runner Up and his work on ...
More
NEW PRODUCTS & SERVICES
BSNL offers pre-paid scheme on fixed line
Aim to make fixed line more attractive than mobile phones
More
Cricketer Srikkanth launches portal
Former Indian cricket captain K. Srikkanth has launched www.krishcricket.com, a portal that offers various cricket-related entertainment options including online and mobile phone ...
More
FritoLay unveils Cheetos Dragonz
FritoLay, part of the Pepsi stable, on Wednesday launched a new variant of its brand Cheetos, `Cheetos Dragonz', commemorating its tie-up with Toon Disney channel's programme `Dragon Booster' on Jetix. The orange-coloured, dragon-shaped snack, ...
More
HLL re-enters ayurvedic sector with new Fair & Lovely range
The strategy is to create consumer clusters for its portfolio of products
More
Deco Group launches compact fluorescent lamp
`Rema' priced 20 pc lower than some competitive brands
More
Medopharm launches new antibiotic
Medopharm Pvt Ltd has launched an antibiotic, Cledomox, from its new facility near Chennai built exclusively for beta-lactam products. At a press conference to announce the commercial launch, Mr Gambhir Chordia, Director - Marketing, ...
More
LG products launched in AP
LG Electronics India Ltd launched its new products - Plasma Display Panel, LCD TVs - here on Wednesday for the first time in Andhra Pradesh. At a press meet after the launch ceremony, Mr.P.V. Murahari Rao, Regional Manager, ...
More
Adidas launches jerseys
Following the signing of a deal to be the sportswear supplier for the Chelsea and Liverpool Football Club, Adidas has launched the official jerseys of the two clubs in India. The jerseys will be available in select company outlets in the ...
More
Comments & Letters to the Editor to: bleditor@thehindu.co.in
Subscribe to: Business Line
|
RSS Feeds