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Tuesday, Sep 05, 2006

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Castrol enters Hyderabad with BikeZones

Our Bureau

To be present in 16 cities by end of 2006

Hyderabad , Sept. 4

Castrol announced the launch of Castrol BikeZones in Hyderabad and expects to reach out to 16 cities nationally by December 2006.

These zones offer the convenience of servicing bikes in a customer friendly environment.

The Director of Castrol India Ltd, Mr A.S. Ramachander, in a statement said, "Castrol Bike Zone is a part of our vision of touching areas of bike care that go beyond lubricants. This concept allows motorcycle servicing while providing for personalised attention."

Bike servicing

The company opened five Castrol Zones in Hyderabad and plans to commission two more within 30 days. These Castrol BikeZones provide a transparent diagnosis of the bike's problems with the customer fully involved in dialogue with the mechanic in determining the jobs required to be carried out on the bike.

The three-tiered service menu helps the customer choose the right kind of service for his bike.

The pricing is specified so that the customer is not thrown up with surprise bills. The zone was launched by the Indian Cricket Captain Rahul Dravid, who is the brand ambassador for Castrol.

The company launched the Bike Zone concept after a successful pilot test in Bangalore and Chennai in August 2004. It currently operates 23 such zones.

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