Business Daily from THE HINDU group of publications Wednesday, Aug 30, 2006 |
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Info-Tech - Trends Marketing - Marketing Research Notebook sales post new record in Q2 Our Bureau
New Delhi , Aug. 29 Riding on the growth of the upwardly mobile population, the Indian PC market has crossed yet another milestone, with over 2 lakh notebook PC shipments in a single quarter. During the AMJ (April-May-June) quarter of 2006, the Indian Client PC market witnessed a 19 per cent year-on-year growth to reach 12.5 lakh units, according to IDC's India Quarterly PC Market Tracker, 2Q 2006, August 2006. "While the AMJ quarter witnessed a sluggishness in the desktop PC market with a sequential decline of 5 per cent, notebook PC shipments continued to expand. This arose as notebooks are increasingly being used by the increasingly mobile workforce to be productive and respond in a competitive environment," said Mr Piyush Pushkal, Senior Market Analyst, PC Research, IDC India.
Top 3 rankings
In the overall PC market, the Top 3 rankings remained unchanged - HP retained the top spot with a market share of 20 per cent, followed by HCL at 14 per cent, and Lenovo at 10 per cent in terms of unit shipments. In the desktop PC shipments HP led the market in the AMJ quarter of 2006 followed by HCL and Lenovo. In the notebook PC segment HP was the top vendor. HCL led the ranks in the commercial desktop segment.
Reasons for growth
"While affordability has in large measure led to this phenomenal growth story, there is another important side to this tale. An analysis by price shows that the highest growth has been witnessed in shipments of notebook PCs with ASV (Average Sale Value) between Rs 52,500 Rs 65,500. This price band recorded a growth of 391 per cent year-on-year and 54 per cent quarter-on-quarter (2Q 2006 over 1Q 2006)," said Mr Pushkal. IDC said that the market witnessed a slack in the channel white-box business in anticipation of future price cuts on Intel processors during this quarter. For the large corporate segment, it was business-as-usual but it was the Small and Medium Business segments which recorded a 33 per cent growth year-on-year that contributed significantly to this market performance, IDC said in a press release.
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