Business Daily from THE HINDU group of publications
Tuesday, Aug 22, 2006

Cross Currency

Group Sites

Info-Tech - Telecommunications
Marketing - Strategy
Variety - Books
SMS service for booklovers

Our Bureau

Bangalore , Aug. 21

Oxford Bookstore on Monday launched an SMS service for booklovers.

With an SMS to the short code 6365, bookworms can get details of new releases and bestsellers on their mobiles for under Rs 3 (cost per special SMS).

In an alliance with the US-based Mobile 365, a mobile messaging and data services firm, Oxford invested Rs 10-12 lakh to offer the service. It allows readers access to an in-depth database of a lakh books, in 43 categories.

The database is updated daily to keep readers better informed about authors and publications. Customers can also send their query on any book/author and post comment/feedback to Oxford Bookstore through this wireless service.

"Through this service in all the metros and non-metros, we will deliver information to the users in seconds and assist them to make informed buying decisions. We look forward to building a strong mobile community of booklovers through this non-intrusive, quick and well-focussed information distribution channel," said Mr Rajiv Chowdhry, Chief Executive Officer, Apeejay Oxford Bookstores.

The bookstore does not offer the facility to buy the books over mobile (m-commerce), but will direct buyers to their online site, where readers can buy the books using 5 payment optionsOxford plans to integrate location-based services too, when they are available, said Mr Chowdhry, speaking to Business Line.

More Stories on : Telecommunications | Strategy | Books

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Color Chips' preferential offer

SMS service for booklovers
SQC India launches consulting vertical
Patni customer satisfaction rating
Infotech to expand in Bangalore
TRAI not to intervene in SMS tariffs
Airtel ties up with Microsoft to offer MS Office on mobile
Seminar on free software
New Vernon acquires 50 pc equity stake in Intelligent Infra
Visual Computing working on Ghoom 2
Satyam plans expansion; may raise $100 m capex

The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
Group Sites: The Hindu | Business Line | Sportstar | Frontline | The Hindu eBooks | The Hindu Images | Home |

Copyright 2006, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line