The Hindu Business Line : SMS service for booklovers

In an alliance with the US-based Mobile 365, a mobile messaging and data services firm, Oxford invested Rs 10-12 lakh to offer the service. It allows readers access to an in-depth database of a lakh books, in 43 categories.

The database is updated daily to keep readers better informed about authors and publications. Customers can also send their query on any book/author and post comment/feedback to Oxford Bookstore through this wireless service.

"Through this service in all the metros and non-metros, we will deliver information to the users in seconds and assist them to make informed buying decisions. We look forward to building a strong mobile community of booklovers through this non-intrusive, quick and well-focussed information distribution channel," said Mr Rajiv Chowdhry, Chief Executive Officer, Apeejay Oxford Bookstores.

The bookstore does not offer the facility to buy the books over mobile (m-commerce), but will direct buyers to their online site, where readers can buy the books using 5 payment optionsOxford plans to integrate location-based services too, when they are available, said Mr Chowdhry, speaking to Business Line.

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