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Our Bureau

Mumbai, Aug. 18

The Germany-based plumbing appliance major Hansgrohe AG has entered into a tie-up with Indian bath fittings company Jaquar to showcase and demonstrate top-end sanitary products of Hansgrohe in Jaquar's `Orientation Centres'. Around 8,200 dealers and 21 orientation centres of the Indian company would offer customer services and display facility to products of Hansgrohe.

Through this arrangement, the German company is expecting a 2 per cent increase in sales by 2010. "There is no money involved in this tie-up; it will purely be on the basis of co-operation and goodwill.

This venture will enable us to target affluent customers, builders and large-sized projects,'' said Dr Nicholas Matten, Deputy Board Member, Hansgrohe.

For Jaquar, the tie-up would upgrade its selling points with diverse top-line sanitary products. The best-selling brands of Hansgrohe — Axor, Pharo and Pontos — will be on display at the facility of the Indian company. However, no sales would be effected through these outlets.

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Hansgrohe ties up with Jaquar

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