The Hindu Business Line : Wednesday, August 16, 2006

STRATEGY
LT Overseas' ready-to-cook rice
LT Overseas, owners of `Dawat' basmati brand, is all set to foray into the ready-to-cook flavoured rice segment. "We have already successfully developed ready-to-cook flavoured rice varieties and would soon launch lemon, ... More

Blaupunkt to withdraw from cassette decks market
To focus on single-din MP3 players More

Bose Corporation plans to expand to tier-2 cities
To build up presence in existing markets More

PROMOTIONS & OFFERS
Virgin is James Bond's new flying partner
BRANSON'S CAMEO More

Videocon festive offer
Videocon has unveiled the entire range of its high tech products including the LCD Integra, the unique DTH DVD and its rust-free and germ-free range of washing machine with 10 water level selection features. To add a spell of ... More

Tata Indicom launches Onam offer
Tata Indicom has launched a new exciting Onam Mega offer in Kerala for its post-paid products. A customer on purchase of Tata Indicom post-paid connection (walky or mobile) would be entitled to an attractive gift. In addition, ... More

Samsung unveils Onam bonanza
Samsung India Electronics Ltd has unveiled its mega Onam festival promotion called `Sneha Sammanam' offer, which entitles a Samsung customer to an assured gift with every purchase. The gift options vary from Samsung products like ... More

Festival offers from EKL
EKL Appliances Ltd has presented a gamut of offers to customers in the State during the Onam festival season. The promotional offer includes sure gifts with every purchase and scratch card coupons to win exciting gifts like ... More

DIRECT MARKETING
Police caution public against MLM schemes
Close on the heels of the Madras High Court judgment against multi-level marketing (MLM) schemes, the Hyderabad police have cautioned the public not to join these schemes and get cheated. The Superintendent of Police, Economic Offices Wing of ... More

MARKET SHARES
Compact cars drive passenger segment
Small car policy boosts market share to 68% in April-July More

PEOPLE
Breaking the glass ceiling with aplomb
When it comes to breaking the glass ceiling in the corporate world, Ms Indra Nooyi has done it with aplomb — that too in the global arena. Chennai-born Nooyi is now slated to be one of the most powerful women in corporate America when she ... More

NEW PRODUCTS & SERVICES
Discovery Travel to air India-based programmes
Discovery Travel and Living (DTL), the lifestyle channel of the Discovery Group, is all set to unveil its India-based programmes beginning with the Great Indian Wedding, that would go on air on August 20. "DTL has created and established ... More

TV-18's Hindi news channel
To integrate the synergies between its English and Hindi news channels, Television Eighteen Network (TV-18) has launched a 24-hour Hindi news channel IBN 7 (formerly Channel 7) on August 15. The on-air look, including the channel ... More

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