• Investment World
• eWorld
• Brand Line
• Mentor
• Life
• Canvas
• Praxis
• Urban Pulse
• Brand Quest
• The New Manager

Stocks

• Quotes
• SE Diary
• Scoreboard
• Open-End Mutual Fund

Cross Currency

• Rates
  
  

Shipping

• Ports
  
  

Archives

• Yesterday
• Datewise
• Resources
• In Focus
• In Depth

Group Sites

• The Hindu
• Business Line
• Sportstar
• Frontline
• The Hindu eBooks
• The Hindu Images

Our Bureau

Coimbatore , Aug. 11

With a view to riding out the impact of the off-season due to the monsoon, watchmaker Titan Industries Ltd is launching a hefty discount scheme for its watches from August 14 to September 5.

The scheme has been structured in such a way that higher the value of watches purchased, greater would be the savings. The scheme would be in operation across the country except in Kerala for which a separate scheme would be introduced.

Explaining the logic behind the discount structure, Mr M. Chakrawarty, Regional Sales Manager, TIL, Bangalore, said that the company has introduced a multi-tier discount scheme for the off-season.

Discount structure

While a 15 per cent discount would be offered for watches priced below Rs 1,500; it would be 20 per cent for the Rs 1,500-Rs 2,495 price range; 25 per cent for those in the Rs 2,500-Rs 4,995 price range; and 30 per cent for watches priced above Rs 5,000. He said the company had opted for a graded discount structure since it wanted to provide an opportunity to the buyers to move up the value chain. By linking the percentage of discount to the price of the watches, the company was able to help the buyers to go for higher-end products that were made affordable by the discount scheme.

He, however, declined to say how much the discount sales contributed to the overall watch sales for the company. The discount offer was not applicable on its premium brands - Xylys, the Swiss-made watch offered by Titan and Nebula, the 18k gold watches that have a different gift scheme.

Mr Chakrawarty said the discount scheme was being offered in view of the monsoon season during which FMCG sales generally witnessed a drop in demand. He said the company would launch an ad blitz featuring actor Aamir Khan to boost its discount sales.

More Stories on : Promotions & Offers | Watches & Accessories

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Reliance Comm ties up with Asianet

Copyright © 2006, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line