MARKETING
STRATEGY
Reliance Comm ties up with Asianet
Reliance Communications is partnering with Malayalam satellite television company, Asianet Communications, to offer Asianet's content on mobile phones. Announcing this at a press conference in the city on Friday, Mr Mahesh J. ...
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Kelvinator upbeat on Kerala
Kelvinator has introduced its home brand appliances including its re-launched refrigerators in the Kerala market to coincide with the Onam festival season. The other products launched in the market included air conditioners, ...
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AWARDS & HONOURS
O&M arm bags 2 awards
OgilvyOne India, Ogilvy & Mather's direct marketing division, won two awards at the recently concluded Direct Marketing Association (DMA) Awards 2006 held in New York. OgilvyOne India won two DMA International Echo Leader ...
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SHOPPING
Kakade Construction setting up 6 malls in Pune
Earmarks Rs 900 crore for the project
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ADVERTISING
`Govt ruling gives ASCI more teeth'
Compulsory adherence to code to put an end to unscrupulous advertising
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Ad rates for TV may rise with air time stipulation
A 10-15 per cent hike across channels expected
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PROMOTIONS & OFFERS
Titan launches off-season discount scheme
With a view to riding out the impact of the off-season due to the monsoon, watchmaker Titan Industries Ltd is launching a hefty discount scheme for its watches from August 14 to September 5. The scheme has been structured in such a way that ...
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`Freedom Weekend' offer
Big Bazaar, the value concept retailing arm of Pantaloon Retail (India) Ltd (PRIL), on Friday announced its four-day `Freedom Weekend' offer. The offer will be valid at all the Big Bazaar outlets, functional from August 12-15. "This year on ...
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Hyundai Chamatkar prize offer
Hyundai Motor India Ltd (HMIL) on Friday delivered the prize to the winner of its Hyundai Das Lakh Ka Chamatkar offer. The winner, Mr Akshay Kumar Pathak, had bought a Hyundai Accent as part of the contest announced to celebrate the ...
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Sansui's `Fly for Sure' offer
The Japanese brand Sansui has announced a bumper scheme `Fly for Sure offer'. Those who buy a 29 inch TV will get a free air ticket to anywhere in the country in any airline, Mr Anil Khera, Director (Marketing and Sales), Kitchen ...
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CHANNELS AND FRANCHISES
Popular Vehicles is top Maruti dealer
Maruti Udyog Ltd has adjudged the Kochi-based Popular Vehicles and Services Ltd, as the No.1 Platinum Plus Maruti dealer in the country. The ranking is done based on different parameters pertaining to various departments such as ...
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RETAILING
Max Retail plans 100 stores in 5 years
Max Retail, a division of Lifestyle International, plans to extend its `value retail' promise to more cities in the country, including tier-II cities. Its third retail store in India was inaugurated in the city on Friday. The target is to have ...
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STANDARDS & BENCHMARKS
Vimta Labs to submit report on Coke contents soon
Vimta Labs, a Hyderabad-based drug analysis and research company, has said that it will submit a detailed report on the question of pesticide residues in Coca-Cola soon. "We are analysing a good number of samples of the beverage we have ...
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Pesticide residue below EU norms: Coke
For the first time since the pesticide residue in soft drinks controversy broke out, Coca-Cola India issued a statement asserting that there was ``no detectable level of pesticides'' in soft drinks manufactured by it in India when measured ...
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OUTLOOK
Cookie Man makers upbeat
With its tie up with several domestic airlines to supply cookies on flight, Post Australian Foods (I) Pvt Ltd (AFIPL), makers of Cookie Man biscuits, is hopeful of achieving a growth of Rs 30 crore in fiscal 2006-07. "The ...
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NEW PRODUCTS & SERVICES
Kurkure Masti Squares launched
FritoLay India, a subsidiary of PepsiCo India, launched its new teatime snack, `Kurkure Masti Squares' in the sweet n sour flavour, here on Friday. The new square shaped snack is being offered at two prices, Rs 10 for a 45 gm ...
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New Sun Microsystems products
Sun Microsystems has introduced two products of the StorageTek modular storage family — 6140 and 6540 arrays. The new family also delivers a full suite of data services and enterprise-level data protection capabilities ...
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