The Hindu Business Line : Ruchi Soya forays into soap segment

Ruchi Soya Industries Ltd (RSIL) has announced its foray into the soap segment, with its new brand `Ruchi No1'. The soap brand is being made available in two sizes, the 75 gm pack for Rs 8 and the 100 gm pack for Rs 10, in three different fragrances, rose, jasmine and lime. Commenting on the launch Ms Amrita Shahra, Head (Business Development), said, "Ruchi promises quality at economical prices, and with the company lending its corporate name to this brand, we guarantee optimum quality to the consumer."

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