Business Daily from THE HINDU group of publications
Thursday, August 03, 2006
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MARKETING

STRATEGY
Enter the dragon... on Discovery
Dragons: A Fantasy Made Real, to be aired from August 6 for a week , is expected to attract many eyeballs as dragons have aroused interest across cultures and continents and continue to live through various modern manifestations, such as Harr y Potter, Dragonheart and Pokemon. More

Pulsar upgrades to be launched soon
Bajaj Auto plans to launch upgrades of the existing Pulsar range shortly. According to Mr S. Sridhar, Vice-President, Bajaj Auto, the company is about to launch the upgraded Pulsar 180 cc shortly. The new variant will also have some of the ... More

Idea extends reach to 500 AP towns
Idea Cellular Ltd has extended its reach to 500 towns in Andhra Pradesh, effectively adding about 128 towns in two months and nearly doubling its network reach in the last seven months from 265 to 500 towns. The company has expedited its ... More

ADVERTISING
Srinivasan K. Swamy re-elected
Mr Srinivasan K. Swamy, CEO, RK Swamy BBDO, has been re-elected President of the Advertising Agencies Association of India (AAAI) for the year 2006-07. This will be his third consecutive year as the AAAI President. The other ... More

PROMOTIONS & OFFERS
Moulding medium to message
Adapting advertising to radio is a challenge, but has its payoffs. More

CHANNELS AND FRANCHISES
RIL hikes diesel margins
Higher prices squeeze sales and operating costs More

MARKET SHARES
Sanyo-BPL looks to garner bigger share of CTV pie
To launch 8 models during festival season More

STANDARDS & BENCHMARKS
Increase in pesticide residue in soft drinks: New CSE report
The Centre for Science and Environment (CSE) on Wednesday released a set of new findings on pesticide residue in soft drinks that suggest that even three years after its first report on pesticide content in soft drinks, pesticide residue in ... More

16 hospitals seek accreditation
The year-old national accreditation body for hospitals says it has got into the act with applications from 16 healthcare majors from across the country and many more to come. The standards were finalised in February this year. "There is so ... More

NEW PRODUCTS & SERVICES
New Epson scanner for home needs
Epson launched the Perfection V10 scanner, an entry-level flatbed scanner, for home scanning needs. At 2.2 kg and measuring just 41 mm in height, the scanner features optical resolution of 3,200 dpi and 48-bit colour depth. The ... More

Kaya's hair loss prevention solutions
Kaya Skin Clinic has announced its entry into the hair care segment with the launch of its hair loss prevention solutions through several new hair care products and the intensive hair root therapy. Initially, launched as a pilot in Bangalore, the ... More

Sanyo launches washing machines
Sanyo, the Japanese durables brand, has introduced a new range of washing machines in Kerala that incorporates technological innovations such as tilted tub, ultrasonic wash and cyclone dry. The washing machines, available in a ... More






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Top Stories
Ruia Group may buy Monotona Tyre

Dividend yield stocks may turn attractive

Increase in pesticide residue in soft drinks: New CSE report

Pvt trade wheat import shipment set to arrive

Enter the dragon... on Discovery

Monetary puzzle: Is Taylor's rule the answer?

ONGC re-negotiating ties with Shell

More banks hike home loan rates

RIL hikes diesel margins

India to emerge as world's third largest cotton exporter

Looking back
Jul. 23-Jul. 29
Godrej Consumer mulls greenfield soap brands

S.Kumars chalks out Rs 360-cr retail expansion plan

Tata Motors, Hyundai eye used car market


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