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Friday, July 28, 2006
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MARKETING

COURTS/LEGAL ISSUES
Contempt case: 3 days prison for Zee MD, 7 days for Heinz GM
Mr Justice Kalyan Jyoti Sengupta of the Calcutta High Court on Thursday ordered three days imprisonment to the Managing Director, Zee Telefilms Ltd, and seven days imprisonment to the General Marketing Manager of Heinz India Ltd, manufacturer of ... More

ADVERTISING
Mindshare tops ACNielsen's media agencies' brand equity list
Media agency Mindshare has secured the top position in the ACNielsen Media AgencyTrack Media Agency Equity IndexTM, the country's premier study of media agencies' brand equity. Following Mindshare in the list were Madison, Maxus, The Media Edge ... More

RETAILING
S.Kumars chalks out Rs 360-cr retail expansion plan
Signs pacts to bring in global brands such as Dunhill, Escada More

Archies draws up Rs 50-cr plan for more stores
To enhance presence in large format chain stores, hypermarkets More

Mocha to open outlets abroad
Plans multiple outlets in Dubai by early next year More

BRANDS
Branding: Buzzword for rice biz
Indian rice's growth opportunity lies in branding, according to a research report by SSKI Research. Moving from loose and unbranded to branded products would offer the largest growth opportunity, according to a recent study conducted by the ... More

NEW PRODUCTS & SERVICES
Marketing venture
NARAIN KARTHIKEYAN and Mr Rainer Lueers, International Sales and Marketing Manager, Lloyd, at the launch of Lloyd, a strategic retail marketing venture of Tata International and Europe's top lifestyle footwear and accessories brand ' Lloyd 360 ... More

Godrej launches DVD players
Godrej Appliances has adopted strategic initiatives to achieve a business target of Rs 80 crore across all its consumer goods from Kerala in the current fiscal, Mr Kamal Nandi, Vice-President, Sales and Marketing, Godrej and ... More






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Top Stories
Ethical values in business — the Tata way

IPO market set to witness action, thanks to GMR, Tech Mahindra

S.Kumars chalks out Rs 360-cr retail expansion plan

Kamal Nath calls for doubling exports to $125 b

STC floats tender to import 4 lakh t wheat

`Senior citizens to get IT refund within a month'

P.K. Ruia plans Rs 1,000-cr dry dock, SEZ in Bengal

Looking back
Jul. 16-Jul. 22
Hewitt launches Asia-Pacific salary increase survey

Cos should see marketing as a strategic function: Kotler

Blue Star ties up with Italian co for supermarket refrigeration

Madura Garments to revamp Planet Fashion, Trouser Town

Govt to make standards for tyres mandatory


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