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Tuesday, Jul 25, 2006

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SET appoints creative biz partners

Our Bureau

Mumbai, July 24

SET India Private Ltd has announced the appointment of its creative business partners.

The creative duties will be shared by two agencies — Euro RSCG will continue to be the creative business partner for MAX & SAB while Leo Burnett will handle Sony Entertainment Television (SET) and PIX.

Mr N.P. Singh, COO, SET India Private Ltd, said, "Given the dynamic and challenging environment and the networks aggressive growth plans, we were looking at shoring up our creative resources. We believe that Leo Burnett and Euro RSCG, with their pool of creative resources and energy, will help us grow our creative leadership".

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