MARKETING
STRATEGY
Madura Garments to revamp Planet Fashion, Trouser Town
To introduce `made in Italy' suit range under Louis Philippe brand
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Taj group plans boutique hotel in Pune palace property
Hospitality industry major Indian Hotels Company, which owns the Taj hotels, is seeking to increase its presence in the Pune market where it is now all set to convert the erstwhile Padma Vilas Palace, a heritage property that once belonged to the ...
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ADVERTISING
M&C Saatchi bags new clients
M&C Saatchi has been appointed the creative agency of Crown Interiorz and Easy Bill Ltd, a bill collections company belonging to the Hero Group. M&C Saatchi has clients from varied sectors such as personal care business, real
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Euro RSCG wins Cobra Beer account
The Havas group agency will be handling both above- and below-the-line and outdoor advertising for Cobra. The budget for the year is close to Rs 7 crore. Since the launch of Indian-made Cobra beer last year, the company has expanded the ...
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PROMOTIONS & OFFERS
Airlines come up with freebies to woo students
In a bid to woo Indian students as the season for their exodus to foreign universities comes closer, airlines and others are offering a plethora of freebies and discounts. Jet Airways has revised free baggage allowance to 46 kg for journeys up ...
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RETAILING
Lepakshi sale opens in Kochi
AP handicrafts corporation eyes export market too
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BRANDS
Retail loan factories
THE CHAIRMAN and Managing Director of Bank of Baroda, Dr Anil K. Khandelwal, with cricketer and the bank's brand ambassador Rahul Dravid at a press conference in Mumbai to launch retail loan factories at Jaipur, Pune and Surat. The factories ...
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Market India as a durable brand: Keller
Holistic marketing practices, need of the hour
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ONLINE MARKETING
MSN trade marketing manager
MSN India has announced the appointment of Mr Vineet Gupta as the Trade Marketing Manager. Mr Gupta will focus on developing MSN's presence in India, look at ways to leverage the dynamic and creative medium, that is online ...
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VENTURE CAPITAL
Sequoia invests $20 m in Amalgamated Bean Coffee
Amalgamated Bean Coffee Trading Company Ltd (ABCTCL), which owns the popular retail chain, Café Coffee Day, has announced an equity investment of $20 million in ABCTCL by Sequoia Capital India, a leading venture capital firm. The investment ...
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Design label Huit gets $5 m investment
American businessman Mr Mike LaCasella today announced that he would invest $5 million in Huit Angles, an Indian design label. Huit Angles was founded in February 2006 by Mr Sunny Mishra, Creative Director, and Mr Kapil Modi, President. The ...
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STANDARDS & BENCHMARKS
Govt to make standards for tyres mandatory
In a move that is likely to bring about quality control in the tyre industry, apart from proving beneficial for consumers as well road operators, the Government is likely to soon make it mandatory for tyre manufacturers to adhere to certain ...
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Quality norms bug NCDEX potato futures
Contracts don't specify the seed varieties
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Eastern Condiments gets ISO tag
Eastern Condiments, the flagship company of the Eastern Group, has announced that it has received the ISO 22000:2005 certification for quality and safety in spices and masala sector. Eastern Condiments is the first company in the country to ...
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NEW PRODUCTS & SERVICES
Tata Motors offers CNG options for Indica, Indigo
Tata Motors has now launched the Bharat Stage III compliant CNG versions of the Indica and the Indigo Marina vehicles. The option is now available as an after market fitment at the dealer level through a tie-up that the company has entered into ...
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New products from HDFC Standard
HDFC Standard Life has introduced three new products as per the new unit-linked guidelines (ULIP). These are — HDFC Unit Linked Endowment Plus, HDFC Unit Linked Young Star Plus, and HDFC Unit Linked Pension Plus. The new ...
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New Ford Fiesta Diesel Exi launched in Madurai
Ford India has launched its new Ford Fiesta Diesel EXi here. Priced at Rs 6.85 lakh (ex-showroom Madurai), according to Mr.Scott McCormack, Vice President - Marketing, Sales and Service, Ford India. In a release to the press, he ...
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Ford launches Fiesta Diesel Exi in Kerala
Ford India has introduced its new Fiesta Diesel Exi in the Kerala market here on Wednesday. Mr Scott McCormack, Vice-President, Marketing Sales and Service, said on the occasion that Ford leads the premium midsize car market in Kerala with over ...
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Kirtilals launches diamond collection
Kirtilals has launched an exclusive diamond collection called Empress Collection. The collection was launched by the film actor Ms Jyothir Mayee at the company showroom in the city. Priced between Rs 20,000 and Rs 4 lakh, the ...
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New WagonR launched in eastern India
Maruti Udyog Ltd (MUL) on Thursday launched the new WagonR and the WagonR Duo in Eastern India. The WagonR Duo can run on both petrol and LPG. The running cost of the WagonR Duo LPG version is stated to be 33 per cent less than a petrol vehicle ...
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