• Investment World
• eWorld
• Brand Line
• Mentor
• Life
• Canvas
• Praxis
• Urban Pulse
• Brand Quest
• The New Manager

Stocks

• Quotes
• SE Diary
• Scoreboard
• Open-End Mutual Fund

Cross Currency

• Rates
  
  

Shipping

• Ports
  
  

Archives

• Yesterday
• Datewise
• Resources
• In Focus
• In Depth

Group Sites

• The Hindu
• Business Line
• Sportstar
• Frontline
• The Hindu eBooks
• The Hindu Images

Our Bureau

Mumbai , July 19

Ogilvy & Mather has launched a sports marketing and communication division, Ogilvy Sport. The new division would focus on sports marketing consultancy, property representation and sales, licensing and merchandising, new media and event management.

Mr Pratap Bose, CEO, O&M India, said, "Ogilvy Sport will be a professionally run sports' marketing outfit. Being part of the Ogilvy network gives it access to cutting-edge marketing tools and the expertise of new media in the digital space. Fusing the Ogilvy Sports expertise with this know-how allows the usage of new platforms for innovative activations."

Ogilvy Sport would be headed by Mr Prashant Singh, who had earlier worked with companies such as Cricketnext.com, Nimbus, Fosters, Lowe Lintas (Octagaon) and Fresh Brew Communications.

More Stories on : Advertising | Sports

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
AXN to increase local content for mass appeal

Copyright © 2006, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line