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STRATEGY
AXN to increase local content for mass appeal
`We are looking for growth from the smaller cities' More

`Fairness creams to be our growth drivers'
Mohan Goenka, Director of Emami, says FMCG companies need to innovate continuously to ensure input costs do not affect growth. More

Reliance Comm reduces ILD rates
Reliance Communications has announced reduced international long distance telephone rates, cutting its tariffs by up to 66 per cent to destinations such as Australia and New Zealand. All calls to the US, Canada and South-East ... More

EVENTS
It's vital for sales, marketing teams to share link: Kotler
For any organisation to succeed, it is important that its sales and marketing teams share an integrated relationship, according to marketing expert Dr Philip Kotler. Addressing a seminar on Marketing Mantras in the city recently, Dr Kotler ... More

ADVERTISING
`The creativity out here is incredible!'
MTV India's new MD, Amit Jain, is impressed by the media industry's capability to think out of the box. So much so, that he thinks the FMCG sector should learn from it. More

O&M launches sports marketing outfit
Ogilvy & Mather has launched a sports marketing and communication division, Ogilvy Sport. The new division would focus on sports marketing consultancy, property representation and sales, licensing and merchandising, new media and event ... More

CHANNELS AND FRANCHISES
Essar Oil asks franchisees to open outlets
Ready compensate for losses More

Bayer to market Biocon's insulin in China
Similar arrangements likely for US, Europe markets More

Motorola, Tata Tele to market Motorazr V3c
Tata Tele bundles handset with two tariff plans More

MARKET SHARES
`Exponential growth in LCD TV category'
Samsung's Zutshi on LCD, plasma TV market in India. More

RETAILING
IndianOil bets big on non-fuel business
To convert `star distributors' into `one-stop shop' for kitchen requirements More

OUTLOOK
Wipro to boost business thru `under-marketed brands'
Looking at areas in FMCG complementary to its existing business More

NEW PRODUCTS & SERVICES
Honda Civic rolls into Vizag
Honda Siel Cars India Ltd launched the Honda Civic on Wednesday. The car, priced at Rs 12,17,075 (on road) for the manual version and Rs 12,95,870 (on road) for the automatic version, was launched by Mr R. Balaji, Vice-President ... More

Airtel launches fixed wireless in AP
Airtel today announced the launch of fixed wireless phone (FWP) services targeting home users in Andhra Pradesh. Airtel is targeting a large mobile base of about 2.2 million in the State to take to this offer so that a user of ... More

Maruti to hike vehicle prices by month-end
Introduces revamped WagonR; also LPG-petrol variant More

Ultra-slim mobile
ACTRESS DIYA MIRZA flanked by Mr HyunChul Ryu, Managing Director, Samsung Telecommunications India Pvt Ltd (left); and Mr Chung Ihn-Chul, Senior Vice-President, Samsung Electronics Co Ltd; at the launch of Samsung new mobile "Ultra Edition 6.9 ... More

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