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STRATEGY
Blue Star ties up with Italian co for supermarket refrigeration
The products will be co-branded as Blue Star ISA More

Cambridge University Press buys 51% stake in Foundation Books
Cambridge University Press (CUP) has entered India through the acquisition of 51 per cent stake in Foundation Books Pvt Ltd together with its divisions Foundation Media and Foundation e-Learning for about $6 million. The new entity will be ... More

LG jumps into `Blue Ocean'
To focus on five key areas to rev up growth More

CUSTOMER RELATIONSHIP MANAGEMENT
Plantronics sets up support centre
Headset manufacturer Plantronics Inc has set up a technical support centre in the Capital and appointed Cadenceworth, the services arm of Redington India, as its service and support partner. The company also announced a ... More

ADVERTISING
Dentsu to open office in Ahmedabad
Soon after grabbing the Rasna ads from Mudra, the world's largest advertising agency conglomerate Dentsu Inc has decided to open a full-service office here to tap the Rs 150-crore ad market in Gujarat. The office will start functioning here ... More

PROMOTIONS & OFFERS
Pepsi lucky winner to act with Suriya
Pepsi short-listed 10 semi-finalists and selected the lucky winner of the Pepsi Tragandi, Hero Avvandi contest here on Tuesday. The soft drink major organised a lunch meet here, where the 10 semi-finalists and the winner met film star ... More

Third edition of iTalent contest launched
Aims at spotting computing flair More

Air Deccan announces free ticket offer
Air Deccan has announced free ticket offer for frequent flyers of the airline. Between July 20 and September 30, for every five paid tickets the passenger will get one ticket free and for every nine paid tickets the passenger ... More

RETAILING
Oswal to expand retail venture
North India based textile company Oswal Group announced its retail arm Oswal Retail Pvt Ltd's plans to expand and consolidate its presence in the country with an investment of Rs 50 crore. The company that had launched its lingerie retail ... More

KFC plans to open nine outlets this year
To enter Chennai; eyes tier-II cities More

NEW PRODUCTS & SERVICES
Ford launches Fiesta diesel variant in AP
Ford India on Tuesday announced the launch of a Fiesta diesel variant — Exi, which is priced about Rs 40,000 lower, compared to its existing models, at Rs 6.85 lakh ex-showroom here, thereby having three variants each in petrol and diesel ... More

Metlife unveils new versions of ULIPs
Metlife India has launched two new versions of unit-linked insurance plans in compliance with the new guidelines of the Insurance Regulatory and Development Authority. The insurance plans branded as Met Smart Plus and Met Smart Premier would ... More

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