MARKETING
MERGERS & ACQUISITIONS
Nilgiri's in talks to offload stake
UK private equity firm Actis frontrunner for 26-28% share
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ADVERTISING
Tetra Pak's new ad campaign
Tetra Pak has announced its new advertising campaign for 2006. The emphasis is on `value for money' concept without compromising on health benefits. The television commercials will be on air from early July across the country. ...
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Grey Worldwide aligns under G2 brand
Grey Worldwide has integrated its direct marketing, branding, design, interactive, promotional, trade and shopper marketing under the G2 brand. With 86 offices extending across 42 countries, G2 will be headquartered in New York ...
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David bags Excalibur, Flying Machine accounts
Advertising agency David has bagged the accounts of Excalibur and Flying Machine, from the Arvind Brands stable. The accounts have shifted from Grey Worldwide, Bangalore. The new media campaign will emphasise the brands' shift in positioning and ...
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Ad volumes rise 5% during World Cup
The FIFA soccer fever finally came to a close early this week and if advertising volumes can be considered as a measure to gauge the popularity of soccer in India, it is definitely on the rise. A recent report of TAM Media Research shows a five ...
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PROMOTIONS & OFFERS
Malaysia Airlines' monsoon offer
Malaysia Airlines has announced online monsoon return airfare of Rs 10,300 to Kuala Lumpur, exclusive of taxes. Passengers en-route to Singapore will have to pay Rs 500 extra. This offer would be valid for July with the outbound ...
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CHANNELS AND FRANCHISES
Tata Motors scouts for UK distributor to promote vehicles
Looks at steps to further penetrate European market
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Tumble Tots to set up 75 centres in India
Tumble Tots, an international pre-school physical play programme, plans to set up 75 centres in India every year for the next five years, according to Mr Shankar Santhiram, Managing Director, Tumble Tots India. The Chennai-based Tot Development ...
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RETAILING
Espania to focus on project-based interior solutions
After having tasted success in the retail furniture segment, Interiors Espania, a joint venture between the $9-billion Mondragon Cooperative, Spain, and Bhayana Group of India, is now looking at increasing its presence in project-based interior ...
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Subhiksha plans Rs 300-cr expansion
To foray into northern, western markets
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BRANDS
Amul butter in a new pack
Amul butter, a household name for decades, will now be available in an internationally designed tub-pack as the cooperative sector behemoth rolls out the pack nationally this month. With this, Amul will be the first company to launch butter in ...
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NEW PRODUCTS & SERVICES
Meridian launches `Fly' phones
Plans to set up 5,000 points of presence in three months
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DaimlerChrysler to launch high-end E-class
Receives orders for 30 units
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LG launches DivX audio video systems
Other products include Karaoke system along with home theatre systems
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Malhotra Shaving plans slew of launches
Gears up to take on Gillette in premium disposables market
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HP launches printers for SMBs
Hewlett Packard has introduced a range of printers for small and medium businesses in India. The new printers are: OfficeJet Pro K 850 series (Rs 20,999), OfficeJet 6318 All-in-One (Rs 12,999) and OfficeJet 4355 All-in-One (Rs ...
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ITC Infotech launches testing service
ITC Infotech has announced the launch of its Interline e-ticketing offshore testing service, which allows passengers to use a single e-ticket to travel on various airlines. The company is currently providing the testing service ...
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Honda Civic launched in Kerala
Honda Siel Cars India Ltd has introduced its Honda Civic with advanced 1.8 L I-VTEC engine, sleek, aerodynamic exteriors and futuristic interiors in the Kerala market. According to Mr S. Sreekuttan, General Manager, Peninsular ...
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