Business Daily from THE HINDU group of publications
Thursday, Jul 13, 2006
Business Daily from THE HINDU group of publications Thursday, Jul 13, 2006 |
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Opinion
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Letters Levitt's passing
This is with reference to "Managers' marketing myopia" (Business Line, July 10): The passing away of emeritus Professor Theodore Levitt of Harvard Business School was under-reported in the business press. Prof Levitt by coining two status quo breaking terms — `marketing myopia' and `globalisation' — made a powerful impact on the way managers think. One can detect a common thread in these concepts. The underlying theme relates to the `scope of one's business.' It won't be an exaggeration to say that he was instrumental in making managers think about their markets in a broader global market context. In essence, Prof Levitt is probably the first management thinker to define business and market in an `expansive' mode. Those who heeded his advice reaped the benefits. S. Gnanaharan
Letters to the editor and contributions can be sent by e-mail to: bleditor@thehindu.co.in
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