MARKETING
STRATEGY
Toyota Kirloskar enters used car market
Conducting pilot projects across key centres of the country
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Mohan Meakin to expand food business
Launches new flavours under the Gold Coin brand
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Maruti launches scheme for NRIs
Maruti has rolled out a unique offer, Dil Se, targeted at Indians residing abroad. Under the scheme, non-resident Indians would be able to gift cars to their nominees — loved ones in India. The features of the scheme include a special ...
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RURAL MARKETING
RURAL RIDE
NEW TIE-UP: Mr Bharat Doshi, Executive Director, (Finance & Corporate Affairs), Mahindra & Mahindra Ltd (left), with Mr Jagdish Khattar, Managing Director, Maruti Udyog, at a press conference in Mumbai on Saturday to announce a tie-up for ...
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PROMOTIONS & OFFERS
Toyota's offer on the Corolla
Toyota, along with ICICI Bank, has come out with a finance offer on the Corolla. Under the programme, Toyota is offering the H1 grade Corolla in Delhi for a down-payment of Rs 1.5 lakh and an EMI of Rs 18,350 spread over 35 months. Similar offers ...
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RETAILING
Satnam to tie up with RIL for branded basmati retail
Plans to introduce its products into newer markets
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IOC opens fully automated petrol station in Mumbai
Petrochemicals would be the prime driver for future growth: Behuria
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CBS students get placement in Pantaloon
Thirty of the first batch of 75 students who have enrolled at the Chennai Business School have been placed with retail major Pantaloon, according to Ms Minnie Menon, Associate Dean, Chennai Business School (CBS). The B-school, which offers ...
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NEW PRODUCTS & SERVICES
There's new Glamour on the roads
Hero Honda needs to be commended for taking on the challenge and launching the country's first fuel injection bike, Glamour PGM-FI. But coming at a higher price than its carburetted version and with only a marginal improvement in fuel efficiency, one wonders whether it will excite bike enthusiasts.
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GM's sporty car
Targeting young professionals, GM has launched the Chevrolet SRV, a notchback, GT style car built on the Optra platform. The Chevrolet SRV, which GM calls India's first sports back car sports the same 1598cc VGIS engine that is also available for ...
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Honda rolls out the Civic
Honda has launched the much-awaited Civic, priced at Rs 10.8 lakh. The four-cylinder, 1799cc car boasts of a maximum power of 132 PS. Unique features of the car include door visors, wheel lock nuts on the exterior, and ambient LED lights in the ...
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