The Hindu Business Line : Thursday, July 06, 2006

STRATEGY
Paradox unveils mobile game on Maddy
Paradox, a mobile game development company, has tied up with actor Madhavan to bring out six mobile game titles based on the actor. The first game is titled Madhavan's MIG, which allows the player to get into the cockpit of an MIG aircraft. ... More

RURAL MARKETING
ICICI Bank keen to expand rural asset base
With presence in rural areas, plans for larger health insurance base More

CUSTOMER RELATIONSHIP MANAGEMENT
Grabbing a quick bite
With Indians eating out a lot these days, quick service restaurants are lapping it up hungrily. More

BRANDING
Bipasha cuts a Solly figure in Corporate
INNOVATION IN BRANDING More

RETAILING
Trinethra draws up growth strategy for South
Plans to have 220 stores by March 2007; eyes Rs 300-cr turnover More

McDonald's India to open 100 more outlets in next 3 years
Plans to invest Rs 300 crore More

Amul to add 20,000 ice cream outlets this year
To expand fresh milk marketing network More

Proline Fitness plans to double retail outlets by 2008
Proline Fitness Planet is planning to double its retail outlets to 80 by March 2008. Mr Rajiv Wallia, CEO, told Business Line that the fitness equipment company now had 42 stores across the country. It is planning to set up 15 more this ... More

BRANDS
Nudging the future
When an advertiser has run through all the physical and emotional attributes of a brand, larger life issues might provide a USP. More

NEW PRODUCTS & SERVICES
M&M launches Champion Alfa in TN
Mahindra & Mahindra (M&M) has launched `Champion Alfa', a 0.5-tonne three-wheeler cargo vehicle in Tamil Nadu. This is a smaller load variant of M&M's 0.75-tonne Champion. The diesel engine vehicle features air-cooled direct injection, b More

LIC launches Market Plus
Life Insurance Corporation of India (LIC) today launched its unit linked pension plan - Market Plus. The new product combines investment and pension benefit with option of insurance cover during the term of the policy. Speaking at the ... More

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