• Investment World
• eWorld
• Brand Line
• Mentor
• Life
• Canvas
• Praxis
• Urban Pulse
• Brand Quest
• The New Manager

Stocks

• Quotes
• SE Diary
• Scoreboard
• Open-End Mutual Fund

Cross Currency

• Rates
  
  

Shipping

• Ports
  
  

Archives

• Yesterday
• Datewise
• Resources
• In Focus
• In Depth

Group Sites

• The Hindu
• Business Line
• Sportstar
• Frontline
• The Hindu eBooks
• The Hindu Images

Our Bureau

Bangalore , July 3

What does a helicopter have to do with the World Cup football? One of the five promotional campaigns that Hindustan Aeronautics Ltd has kicked off to catch the football frenzy sports its star product, the Dhruv advanced light helicopter, on a football.

On June 7, two days before the Berlin final, HAL has planned its own showdown for the city's 6-10-year-olds; teams called Tejas, Cheetah and Dhruv will fight it out for the booty, called `Goal o' goal'.

The campaign is aimed at promoting football among youngsters and also in support of its football team, ranked third in the national league, HAL said.

A specially decorated caravan carrying its players will go round select spots in the city.

The HAL Chairman, Mr Ashok K. Baweja, said, "Our flying machines symbolise the might and capabilities of the nation, while our football team stands out for their commitment and passion towards the game."

The HAL football team, led by Mr V. Xavier, is the current Karnataka champion. "This campaign has lifted our spirits," Mr Xavier, who was part of the Asian Football Championships matches in Japan and Bangladesh, was quoted as saying.

More Stories on : Promotions & Offers | Airlines | Sports

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Creative craft curriculum launched

Copyright © 2006, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line