MARKETING
STRATEGY
Discount coupons go the electronic way
Hutch launches m-coupons in its Mumbai circle
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INSIGHT
Exclusive Marketing Rights — The importance of opposition proceedings
No Patent Office, howsoever well-equipped, can keep pace with the rapid strides at which science grows and technology proliferates. The knowledge should essentially come from the competitors who have expertise in that particular field of technology. The grant of EMR, the proceedings for infringement and rejection of patent application have raised uncomfortable issues.
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PROMOTIONS & OFFERS
Star turn at the service tax counter
BRAND ENDORSEMENT
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Unethical medicine promos under scalpel
"Medicine recalls and adverse events have increased the patient's suspicion against drug companies and that has put drug companies under tremendous pressure."
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CHANNELS AND FRANCHISES
Eveready charged up over tea, mosquito coil sales
To use its distribution network to market a host of products
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MARKET SHARES
PC sales cross 5 m units
Desktop sales top 4.6 m, growth at 27 pc
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Satnam Overseas claims 51.8 pc share
Satnam Overseas Ltd (SOL) claims to have notched up 51.8 per cent value market share in basmati rice sold through modern retail formats. Quoting ACNielsen ORG MARG's data based on its Retail Index Service for the Rice Category survey during the ...
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RETAILING
Archies gets passionate about `Stupid Cupid' chain
Plans to open 25 stores across the country by year-end
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Prozone to develop 50 malls over 5 years
Prozone Enterprises (P) Ltd, a wholly owned subsidiary of Provogue India, has charted plans to tap the potential in the business of mall development. Prozone Enterprises, a retail real estate development company, is targeting to build 50 Prozone ...
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New Puma store in Bangalore
Puma Sports India Ltd, which launched a new store in Bangalore on Thursday, plans to become the most `desirable sports lifestyle brand' in India and revamp a market, which is long overdue for a makeover, according to Mr Rajiv ...
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BRANDS
Eight O'Clock coffee brand for Russia
Tata Coffee plans to sell its instant coffees under the recently acquired Eight O'Clock brand in the Russian and Ukraine market early next year. The company exports about 5,000 tonnes of instant coffee mainly to these countries. ...
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NEW PRODUCTS & SERVICES
GM to roll out mini car Chevrolet Spark next year
No decision yet on second plant; launches new sports car
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Student travel pack from Parry
Parry Travels, part of the Murugappa Group, has launched `Travel 2 Campus' — a travel pack offering airfare, medical insurance and foreign exchange for students going abroad. According to a press release, the repayment ...
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BPL's new range of colour TV
BPL has introduced its new range of colour TV's with new technology provided by its joint venture JV partner Sanyo Japan. The range includes a line-up of Slim TVs, which feature stunning LCD looks and are 30 per cent slimmer than ...
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Cycle Agarbathis launches new range
Cycle Agarbathis has launched LIA, the new range of incense in the Kerala market. It is made from the purest natural ingredients with long lasting alluring fragrances. The LIA range is available in 8 variants like Spice world, ...
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