• Investment World
• eWorld
• Brand Line
• Mentor
• Life
• Canvas
• Praxis
• Urban Pulse
• Brand Quest
• The New Manager

Stocks

• Quotes
• SE Diary
• Scoreboard
• Open-End Mutual Fund

Cross Currency

• Rates
  
  

Shipping

• Ports
  
  

Archives

• Yesterday
• Datewise
• Resources
• In Focus
• In Depth

Group Sites

• The Hindu
• Business Line
• Sportstar
• Frontline
• The Hindu eBooks
• The Hindu Images

Our Bureau

Unveils first concept store in Kolkata, plans 4 more

MR C.K. VENKATARAMAN, Chief Operating Officer, Tanishq, with a model at the new concept jewellery mall "Revitaliser of Tradition" opened by Tanishq in Kolkata on Wednesday. The company has created the concept store with an ambience of the ancient times and used special motifs inspired by the inlay work of the Taj Mahal. — A. Roy Chowdhury

Kolkata , June 28

Titan Industries Ltd proposes to set up two exclusive Tanishq outlets in the east coast of the US within the next six months, according to Mr C.K. Venkataraman, Chief Operating Officer of Tanishq. This would be the first time that Tanishq would have its exclusive branded jewellery outlets in any country abroad. Hitherto, the company's product offerings were retailed in select overseas market through "shop-in-shop" formats.

Addressing newspersons after the inauguration of Tanishq's first "concept store" here in Kolkata, Mr Venkataraman said the US was the largest jewellery market in the world and Tanishq was hopeful of positioning itself "in the right space in that market". The target customer would comprise Indians in the US and mainstream Americans as well.

Concept store

Tanishq today launched the first-of-its-kind concept store at Fort Knox, the exclusive jewellery mall in the heart of the city. The concept store is stated to reflect the new identity of Tanishq - the "Revitaliser of Tradition". A total of five such concept stores would be rolled out across the nation by the end of the year at an estimated investment of Rs 10 crore. It is hoped that the idea of concept stores would further strengthen Tanishq's brand identity in the jewellery retail space.

To open more outlets

Mr Venkataraman said the company proposes to augment the total number exclusive Tanishq showrooms across the country from 85 at present to 120 within the next three years.

In the year ended March 31, 2006, Tanishq sales stood at Rs 750 crore. The target for the current fiscal has been pegged at Rs 1,000 crore. Tanishq jewellery is also exported, especially to West Asia. About five per cent of Tanishq's total sales are accounted for by exports.

More Stories on : Retailing | Gems & Jewellery

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Animax to target youth

Copyright © 2006, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line