Business Daily from THE HINDU group of publications
Tuesday, Jun 27, 2006
Business Daily from THE HINDU group of publications Tuesday, Jun 27, 2006 |
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Marketing
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Strategy Variety - Sports Amara Raja, Narain Karthikeyan set up racing academy Our Bureau
MR JAYADEV GALLA (right), Managing Director, Amara Raja Batteries, with ace racer and brand ambassador Narain Karthikeyan, at the launch of the Amaron Racing Academy in Chennai on Monday. — Bijoy Ghosh
Chennai , June 26 Amara Raja Batteries Ltd (ARBL), makers of the Amaron brand of batteries, has announced the setting up of the Amaron-NK Racing Academy here. A part of the Amaron Pro Racing initiative, the academy is a joint initiative of ARBL and race-driver Narain Karthikeyan. Mr Jayadev Galla, Managing Director, ARBL, told the press that the academy would be `virtual', without an actual facility to its name. Instead, it would rent racetracks and equipment to suit its needs. He said that some of the initiatives that the academy would undertake would include regular racing workshops and training programmes, and the management of teams in race championships. Karthikeyan said that the first initiative would be a racing workshop later this year at the Kari Motor Speedway in Coimbatore, for which 15 young promising drivers have been chosen. Four of these would be selected to run two teams - Amaron and Speed (BPCL) - for the Formula ROLON championship. He said that he would be involved in the academy except when it clashes with his Formula One testing commitments. After this event, the academy would organise an inter-school Karting championship for drivers around the country. As of now, the academy would conduct most of its operations from Coimbatore, he said.
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