MARKETING
STRATEGY
Amara Raja, Narain Karthikeyan set up racing academy
Amara Raja Batteries Ltd (ARBL), makers of the Amaron brand of batteries, has announced the setting up of the Amaron-NK Racing Academy here. A part of the Amaron Pro Racing initiative, the academy is a joint initiative of ARBL and race-driver ...
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RURAL MARKETING
Rural Marketing Agencies members
Mr R.V. Rajan, Chairman and Managing Director of Anugrah Madison, has been re-elected as the President of the Rural Marketing Agencies Association of India (RMAAI). The association, at its first AGM held recently in Hyderabad, ...
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EDUCATION
Ad Club Madras, MICA team up for media course
Communication management school Mudra Institute of Communications (MICA), Ahmedabad, is offering a one-year certificate programme in `Managing Integrated Media' in association with the Advertising Club Madras, at the latter's premises in Chennai. ...
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ADVERTISING
O&M's new chief to focus on niche, cutting edge areas
Plans to grow expertise in sports, retail & blog marketing
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MARKETING RESEARCH
`Banking, infrastructure top job-providers'
Banking and infrastructure are emerging as major job-providers in the country, according to the India Salary Guide 2006, released by Kelly Services, a staffing solutions firm. In the banking sector, bulk hiring is expected to continue for the ...
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NEW PRODUCTS & SERVICES
Hero Honda launches fuel injection tech bike
Tech to be used in 125 cc Glamour model
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Anti-radiation products from Cogent EMR
Here's some good news for those who think that mobile phones emit harmful radiation. Cogent EMR Solutions today launched a range of products aimed at containing and removing the radiation. "Electromagnetic radiation is a great cause for ...
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Madhur service from Idea Cellular
Idea Cellular on Monday extended its mobile entertainment services by launching `Madhur' - a niche collection of Indian classical music by maestros.The collection will be offered as dialler tones, ringtones, SMS tones, and ...
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Dr Reddy's launches generic Zocor
Dr Reddy's Laboratories Ltd has announced the launch of authorised generic version of Merck & Company's cholesterol drug Zocor (simvastatin) in 5mg, 10mg, 20mg, 40mg and 80mg doses on Friday following the expiry of compound ...
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Volvo to increase sourcing from India by 40 pc
Launches two truck models FH and FM
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GM launches NEO series of Tavera
General Motors India on Monday launched the NEO series of the Chevrolet Tavera. The Tavera NEO comes with improved interiors and new seating options. "The Chevrolet Tavera NEO represents an extension of GM's commitment to exceed customer ...
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Idea launches music collection
Idea Cellular has launched Madhur, an innovative collection of mobile music, focussed towards a special segment of customers in the State. Madhur, a library of rich Indian music content by music maestros, will appeal to customers ...
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Brand Quest
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