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British Airways World Cargo (BAWC) has launched two premium products at its London Heathrow hub after investing an estimated $27.78 million for establishing its `Premia', a premium facility. `Prioritise' is BAWC's new express product. Customers will be able to send freight of any weight across the carrier's global network, with every consignment carrying a performance guarantee.

This means that if the freight fails to travel as booked, the customer will be entitled to a 50 per cent refund of the freight charges. BAWC is also introducing an airmail product, enabling the carrier to re-enter the transfer airmail market. A statement from the carrier says that owing to huge amount of capacity being made available for transporting Premia airmail, it will be able to handle significantly higher airmail volumes.

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BAWC flies at a premium

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