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Our Bureau

Mumbai , June 21

JWT's Levis Slim Campaign has struck gold once again. The campaign has won the agency a Gold Lion in the Press category at the 53rd Cannes Advertising Festival 2006. This campaign has won the agency laurels at a number of other international forums as well as at the Abbys and at the Goafest in India. This is the agency's second gold at Cannes this year, the first one being a Promo Lion for its Lehar Kurkure campaign.

Mr Tarun Rai, Senior Vice-President and General Manager, JWT, said, "We are extremely proud of this win. Though we were half expecting to win something at the Cannes, when it has actually come through we are delighted. We are still hoping to win another gold for the Levis Slim Campaign in the TV category."

Silvers for O&M

On the other hand, Ogilvy & Mather won two silvers in the press category for its IATA adoption campaign. The agency earlier bagged a Gold Lion for its campaign on Discovery Channel in the Outdoor category. Leo Burnett and Madison have won three medals in the Media category. While Leo Burnett bagged a Silver Lion for its campaign for Prerna (a NGO), thus proving the prediction of its Chairman, Mr Arvind Sharma, right, Madison won a silver for its work on Procter & Gamble and a bronze for its Cadbury's campaign.

Leo Burnett has also won a bronze for its Bhopal Gas Tragedy campaign in the Outdoor category, which it has done for Dinodia Photo Library. Everest Brand Solutions has won a bronze for its anti-smoking campaign for the Cancer Patients Aid Association, titled `Cemetry'. Rediffusion has also bagged yet another medal for its Midlands Bookshop campaign. This time it is a silver in the Lions Direct campaign. It had earlier won a gold in the outdoor category for the same campaign.

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