Business Daily from THE HINDU group of publications
Tuesday, Jun 20, 2006

Cross Currency

Group Sites

Corporate - Standards & Benchmarks

Ashok Leyland builds customer database

Our Bureau

Chennai , June 19

To sell is to know your customers. Ashok Leyland has built-up a data base of 130,000 customers. The information captures the business nuances of the customers and shows Ashok Leyland precisely where and how the customer would use trucks.

The company today knows much more about its customers today than earlier, its Managing Director, Mr R Seshasayee, told a press conference here today.

He was speaking to the press on the occasion of the company receiving ISO/TS 16949 corporate certification, from the certifying agency, IQRS.

Mr Seshasayee said that ten years back, when the quality movement could be said to have started in the company, just a handful of senior officials were quality-conscious. Today, it has enveloped the company, he said.

More Stories on : Standards & Benchmarks | HCV/LCV/Tractors | Information Technology

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
UB Holdings calls meet on July 13

NCC bags Rs 422-cr orders
CLB reports reduction in pendency of cases
GHCL to acquire UK's Rosebys for $40 million
HC approves Essar Steel merger plan
Bhilai Electric Supply to set up new plants
Balrampur Chini to set up 2 greenfield sugar units in UP
CLB chief hints at end to Haldia dispute
Reliance Ventures, HSIIDC to set up 25,000-acre SEZ in Haryana
SAIL mulls joint venture cement unit with Jaiprakash
Sami Labs all set for Malaysian foray
No decision yet on buyback: REI Agro
No chance of equity issue now: Sundram Fasteners
Ashok Leyland builds customer database
TVS & Sons bags ISO 14001:2004 certificate
Andhra Cements gets Rs 80-cr funds
New V-P for Katriya Hotels

The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
Group Sites: The Hindu | Business Line | Sportstar | Frontline | The Hindu eBooks | The Hindu Images | Home |

Copyright 2006, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line