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Our Bureau

Mumbai, June 1

English movie channel PIX has tied up with music channel Vh1 to promote programming content. Speaking on the tie-up, Mr Sunder Aaron, Business Head, PIX, said, "We are pleased to announce our association with Vh1. It is an ideal partner to help PIX reach its target consumers and we believe that such associations will help enrich the brand value of both channels." Ms Gitanjali Murari, Programming Head, PIX, added, "Through this association we intend to explore tie-up possibilities that would add value to the programming on both the channels." The agreement is for a period of eight months, during which both the channels will be focusing on on-air promotions of their channel and big properties.

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