Financial Daily from THE HINDU group of publications
Wednesday, May 31, 2006

Cross Currency

Group Sites

Marketing - Strategy
Info-Tech - Software

Crest Animation in pact with Marathon

Our Bureau

French production house Marathon is a major player in the field of drama and documentaries besides animation.

Mumbai , May 30

Crest Animation Studios Ltd said it has signed a deal with Marathon, a French production house, for a 52-episode TV series with a project size of $18 million.

This deal has enabled Crest to venture into new geographies and to diversify its client base, from the US and Canadian markets to the European markets, especially for animated television serials.

Marathon is a major player in the field of drama and documentaries besides animation. It is also a distributor of programming for broadcasters and video distributors around the world.

Crest has moved a new digital studio at Ghatkopar in Mumbai.

"The shift to this spacious 45,000 square feet studio will accommodate the company's expansion plans as it moves up the value chain from work for hire into production of full length 3D animation feature films, meant for a global audience,'' Crest said in a news release.

The new facility will house multiple creative discussion rooms, focussed training-cum-preview rooms and a server room keeping in mind the company's plans to up its server capacity to 1000 from the existing 200 servers.

"This shift would enable our animators to work in a world class state-of-the-art facility. The move to the new facility which can house about 750 animators (with two shift operations) will help us to meet our expanding order book,'' Mr A.K. Madhavan, CEO, Crest, said.

Shares of Crest ended at Rs 109.95 on BSE compared to the previous close of Rs 109.15.

More Stories on : Strategy | Software | Entertainment & Leisure

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Crest Animation in pact with Marathon

BBC World to go pay from June 15
Tata Coffee to tie up with Beeyu Overseas
Restaurant chain TGI Friday's plans expansion
US retail chain Steve & Barry's in revamp mode
Shoppers' Stop plans to bring in more international brands
Corporation Bank launches new product
Samsung hopes to sell 1 lakh LCD sets this year
Datawind unveils `PocketSurfer'
MARS launches Doxofylline

The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
Group Sites: The Hindu | Business Line | Sportstar | Frontline | The Hindu eBooks | The Hindu Images | Home |

Copyright 2006, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line