MARKETING
STRATEGY
Fast moving goods again
Rural buying, strong demand and new launches have put the FMCG sector back on the growth path.
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RADIO/TV
Ten Sports, Zee tie up for French Open
Ten Sports and Zee Sports have reached an agreement to broadcast live the forthcoming French Open. According to the agreement, both broadcasters will broadcast the tournament and Ten Sports will market it. All finals will ...
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EDUCATION
Marketing, corp communication course
The International School for Marketing Communication in Noida plans to start an 18-month course dedicated to marketing and corporate communication. The college will start its first batch in August. "We will initially take 45-60 ...
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M-COMMERCE
CavinKare's Chick Cool goes `mobile'
The mobile parlours will target girls' colleges, market places and residential localities.
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CHANNELS AND FRANCHISES
Opto Circuits arm in pact
EuroCOR, the wholly owned subsidiary of Opto Circuits (India) Ltd, manufacturer of healthcare equipments, has signed a distribution agreement with a distributor in Brazil to cover the Latin American markets for marketing its ...
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RETAILING
Hooghly Investments to open Rs 35-cr e-mall
Being set up by Hooghly Investments Ltd at an investment of Rs 35 crore, Kolkata is all set to house the country's first e-mall. The mall is slated to be opened this year. Addressing a news conference here on Wednesday, Mr S.K. Bajoria, CEO, ...
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BRANDS
Levi's XL plans
The jeans maker's gargantuan new store in Bangalore promises to redefine the shopping experience.
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Parker completes a decade in India
Luxor Writing Instruments Pvt Ltd (LWIL) has announced the completion of a decade of its premium brand, Parker, in India. Parker was launched by LWIL in March, 1996. Ms Pooja Jain, Executive Director, LWIL, said in a press ...
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ONLINE MARKETING
Pantaloon to leverage Net, mobile space
Plans to experiment marketing initiatives in this area
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PEOPLE
New Lifestyle ED
Lifestyle International Pvt Ltd, part of the Dubai- based Landmark Group, has announced the appointment of Mr Kabir Lumba as Executive Director. He will head the company's Indian operations. Mr Lumba has been the President of ...
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NEW PRODUCTS & SERVICES
ATI chipsets for AMD processors
ATI Technologies, a $2.2-billion design and manufacturer of innovative 3D graphics and digital media silicon solutions, has announced that its new chipset will power the new generation of AMD processor-based PC users.The ...
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Brand Quest
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