MARKETING
STRATEGY
Delhi-Mumbai calls at 40 paise a minute
Tariff drop on MTNL tie-up with VSNL
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Grover plans low-priced wines
The fledgling wine industry in the country is set to witness some competition with the third largest wine maker in the country, Grover Vineyards all set to launch two low-priced wines later this year. The Grover Vineyards Vice-President, Mr ...
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PROMOTIONS & OFFERS
Huge response for SpiceJet Rs 99 offer
SpiceJet, as a part of its first anniversary celebrations, has offered 21,000 seats at Rs 99 per seat. The offer opened on Monday morning and is available on the company Web site. The response to this offering was so overwhelming ...
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CHANNELS AND FRANCHISES
Digiterati to expand training institutes
Digiterati, a Chennai-based IT training institute, will open franchisee centres in Hyderabad, Pune, Bangalore and Thiruvananthapuram by December. Each centre will occupy about 1,800 sq ft and the total investment by franchisees would be around Rs ...
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RETAILING
TTK Prestige plans new retail formats
TTK Prestige today celebrated its earning the `Superbrand' status in Kitchen appliances category by announcing the setting up of two new retail formats based on lifestyle concept for high-end domestic electric products such as dishwasher, kitchen ...
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`Govt studying models for FDI in retail'
Kamal Nath allays Opposition fears
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Govt clears first FDI proposal in retail sector
Moja Shoes-Tano India venture to set up first retail store
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Shah Electronics' new outlet
Shah Electronics and Home Appliances announced the opening of its 9th retail outlet in a `Mini Mall' format, covering 5 storeys and 10,000 sq ft in Rashtrapathi Road, Secunderabad. Music Director and singer Himesh Reshamaiah was ...
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OUTLOOK
Dabur to expand food services business
Projects turnover of Rs 100 cr over next 3 years
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TRENDS
Max NY Life to cross 1 m policies
Max New York Life is all set to cross one million policies by June, and the company has sold 9.3 lakh policies so far, with the sum assured being Rs 27,000 crore, said Mr Gary Bennett, its CEO and Managing Director. Addressing the press here on ...
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NEW PRODUCTS & SERVICES
Britannia unveils Marie variant
Britannia Industries has launched Marie Gold Doubles — a three-layered Marie with the double taste of orange and chocolate. Pegging its new, flavoured variant on par with the existing Marie Gold brand (Rs 15 for 150 gm of 30 biscuits), ...
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Wipro launches soap variant
Wipro Consumer Care Ltd has introduced its new soap variant, Santoor White, in the Kerala market. Speaking on the occasion, Mr K. Manoharan, Regional Manager, Kerala said that the launch was part of Wipro's efforts to garner ...
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Intel unveils low-cost PCs
Digital divide is quite real in India, says CEO Otellini
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Alive coffee launched in Kerala
Fresh and Honest Café Ltd has launched Alive coffee in the Kerala market. Alive is available in 50, 100, 200 and 500 g retail packs. The product has already been launched in Tamil Nadu and Karnataka and will soon be launched ...
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Brand Quest
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