Financial Daily from THE HINDU group of publications
Sunday, May 07, 2006


News
Features
Stocks
Cross Currency
Shipping
Archives
Google

Group Sites

Marketing - Channels and Franchises


Hind Latex in pact with London co

Our Bureau

To distribute under the brand name `Confidom Passion Rings'

Bangalore, May 6

Hindustan Latex Ltd on Saturday announced the launch of a female contraceptive following a marketing tie-up with the London-based Female Health Company (FHC). The company would distribute the female condom under the brand name `Confidom Passion Rings'. FHC, the only producer of female condom, would be supplying 5,00,000 condoms in the first year, said the Hindustan Latex Chairman and Managing Director, Mr M. Ayyappan. He said Confidom, imported at Rs 45 per piece, would be marketed through lifestyle stores like Health & Glow and will be targeted at upwardly mobile customers. It will be sold at Rs 250 in a fancy pack of two pieces. Hindustan Latex would be investing about Rs 5 crore to set up a packaging unit in Kochi after negotiations were completed with FHC for taking up packaging of the product later this year. It is also trying for transfer of technology by FHC to produce the female condoms at its plant.

More Stories on : Channels and Franchises | Gender | Contraceptives & Protectives | Hindustan Lever Ltd

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page



Stories in this Section
Hind Latex in pact with London co





The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
Group Sites: The Hindu | Business Line | Sportstar | Frontline | The Hindu eBooks | The Hindu Images | Home |

Copyright 2006, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line