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MICHELIN MAN IS HERE: Mr Herve Dub, Chief Executive Officer, Michelin India, flanked by Mr Philip Heyrat (right), National Head Sales & Marketing, and Mr Chandan Thakur, Brand Manager, at the launch of Michelin Energy XM 1 NewTyres for India, in the Capital on Wednesday. — Kamal Narang

New Delhi , May 3

Tyre manufacturer Michelin on Wednesday launched its new range of tyres — Energy XM 1 — in the country for the mid-size car segment.

The tyres last longer and offer better fuel economy, according to the company.

"The Energy XM1 range of tyres has been developed using the Green "X" silica-based compound, which not only reduces the rolling resistance, resulting in lower fuel consumption, but also helps in replacing carbon black, which is a fossil fuel derivative," said Mr Herve Dub, Chief Executive Officer, Michelin India.

The tyres also offer improved wet grip and dry handling capabilities, according to the company.

Chinese import

The tyres will be imported from China. The company plans to set up its manufacturing facility in India but no time-frame has been set for this. The investment for the facility will be market driven, said Mr Dub.

More Stories on : New Products & Services | Tyres

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